Musgrave Group Announced as Official Supporter of The Ryder Cup 2027
Musgrave has announce its role as an Official Supporter of the 2027 Ryder Cup, set to take place at Adare Manor, Co. Limerick in September 2027. This landmark partnership brings together one of Europe’s most successful family-owned businesses, with 150 years of heritage, with one of the world’s greatest sporting events, as the nation prepares to host the Ryder Cup for the first time since 2006.
Through this partnership, Musgrave will activate across its portfolio of leading brands, including Musgrave MarketPlace, SuperValu, Centra, Donnybrook Fair, and Frank and Honest Coffee, engaging communities, customers and colleagues across the island of Ireland.
An important part of the partnership is the inaugural SuperValu Community Day which will give our customers the opportunity to be part of the occasion and experience the Ryder Cup first hand.
The Ryder Cup 2027, golf’s most iconic team tournament, is expected to be one of the largest sporting events ever held in Ireland, attracting a global audience. With its long-standing commitment to supporting Irish producers and delivering exceptional food experiences, Musgrave will help showcase Ireland’s food, culture and hospitality through its brands, which includes a network of more than 1,200 outlets across the Island of Ireland.
Luke Hanlon, Managing Director SuperValu & Centra, said:
“We are incredibly proud to become an Official Supporter of The Ryder Cup 2027. This is an historic event for Ireland, and one that we know will capture the imagination of our customers, colleagues and indeed the whole nation. Through our brands, SuperValu, Centra, Donnybrook Fair, and Musgrave MarketPlace, we look forward to bringing the spirit and excitement of the Ryder Cup to life in towns and neighbourhoods across the Island of Ireland. This partnership is also a fantastic opportunity to connect a global audience with the quality of Irish food and the producers behind it. A key element will be the SuperValu Community Day on the Tuesday, which will give our customers the chance to be part of the action and experience this iconic event. We’re looking forward to unveiling more in the coming weeks.”
David Brookes, Senior Commercial Director, European Tour group, said: “We are delighted to welcome Musgrave as an Official Supporter of the 2027 Ryder Cup. As a trusted and well-established Irish business with strong community connections, Musgrave is ideally placed to help us bring the Ryder Cup to communities right across the country. Their portfolio of brands will play an important role in building anticipation and enhancing the overall experience as we look ahead to hosting a historic Ryder Cup in Ireland.”
Pictured at the announcement of Musgrave Group as an Official Supporter of the Ryder Cup 2027 are Luke Hanlon, Managing Director SuperValu & Centra, Yvonne O Meara, O’Meara’s SuperValu Portumna, Jim Garvey, Garvey Group and David Brookes Senior Commercial Director, European Tour Group.
