Maxol reveals Supermac’s deal at €6M site
Forecourt retailer Maxol has revealed a trio of high-profile food franchises at its €6 million site on the M3 in Mulhuddart, North West Dublin.
The services station, which opened in early April, features food company Chopped at its first ever forecourt, and an exclusive for Maxol. The company also unveiled its first Insomnia café at the site, as well as leading Irish fast-food brand Supermac’s.
The company’s own fresh-food brand Moreish Fresh Food at Maxol also features.
Donal and Liam Fitzpatrick of the award-winning Junction 14 forecourt will operate the Mulhuddart services, Maxol’s largest ever site.
Brian Donaldson, Maxol’s group general manager and incoming CEO said: “Maxol M3 Mulhuddart Services will really showcase the best of Ireland’s home grown talent and food service brands making it a fantastic achievement for us and for everyone involved.
“The opening of Maxol M3 Mulhuddart Services is a milestone for Maxol. We’ve invested over €6 million in our brand new, state-of-the-art site and are very excited about its future.”
Mr Donaldson added that the new franchises will greatly enhance the existing offer.
“We’re delighted to welcome Chopped, Insomnia and Supermac’s to the Maxol family alongside our own Moreish café,” he said. “It just means more choice for customers who choose to take some time out but we’re also retaining the important convenience basket shop offer under our symbol partners Mace.”
The 2.5 acre site features the latest in forecourt design, a fully equipped truck stop and parking for more than 80 vehicles.
The deal comes just ahead of Maxol’s biennial conference, which is taking place in Maynooth, Co Kildare on Thursday April 14.