Maxol renew sponsorship of Ulster Mini Rugby

Maxol has announced they will continue their support of Ulster Mini Rugby for the next two seasons.

The two year deal sees the retailer renew the well-established Maxol Mini Rugby festivals, as well as the eight Maxol Primary school Mini Rugby festivals.

Each year approximately 1,500 six to twelve year olds and over 70 primary schools take part in the in Ulster Mini Rugby, with the aim of giving young players their first taste of the sport while also learning the basic skills that go behind it.

As well as offering a great social opportunity and excellent exercise, the young participants get the opportunity to develop team building skills that will stand them in good stead throughout their lives. They will also get the opportunity to meet some of Ulster Rugby’s living legends.

Brian Donaldson, Chief Executive Officer, Maxol, said: “We’re delighted to be able to partner with Ulster Rugby once again, an organisation that is deeply committed to bringing rugby to a new generation of players.

“At Maxol we strive to play an active role in supporting local communities and this sponsorship enables us and our retailers to do that.  We are proud to support the growth of grassroots rugby and in helping to encourage our young people to build team skills and be active.  I am delighted we are continuing to invest in this very popular and worthwhile series of festivals and school’s tournament”.

The renewal was welcomed by Neil Hanna, Business Development Manager, at Ulster Rugby, who said: “Mini Rugby is one of the fastest growing areas of our game, with thousands of young players togging out at clubs across Northern Ireland each Saturday. The Maxol Mini Rugby programme is a great opportunity to bring many of our clubs and schools together, allowing players to develop their skills against different oppositions.

“We are thrilled with Maxol’s continued support for Ulster Rugby and are excited with what these next two seasons will enable us to achieve as a partnership.”

Maxol has been at the heart of local life in Northern Ireland for almost a century, fuelling people’s lives and supporting local initiatives. The company first began supporting Ulster Mini Rugby in 2013, and this season marks its third renewal of the incentive.


Our feature image shows Brian Donaldson, CEO, Maxol and Ulster Rugby Players Tommy Bowe, Paul Marshall and Darren Cave. Also pictured is Seth Martin (8) with Charlie (7) and Chloe (9)