Maxol Launches New ‘Moreish’ Food Brand

Maxol launched its new Moreish food brand at its recently opened Maxol Mace Kingsmeadow service station on the Cork Road in Co Waterford.

At Moreish customers can enjoy a new speciality sandwich range; design their own in three simple steps and enjoy freshly ground coffee and a range of teas.

The Moreish deli and seating areas are located within the Maxol Mace forecourt store which is the new destination for delicious food in Waterford – served to eat in or on the go.

The new Moreish menu is being distributed to homes throughout Waterford and is available for download from

(from left) Mace’s Phillip O’Brien, Julie Curran and Caitriona Cousins
(from left) Mace’s Phillip O’Brien, Julie Curran and Caitriona Cousins

The Speciality sandwich range includes The Brunch Buster, Turkey Hero, Moreish Club, Crunchy Tuna Club and The Italian Chicken Fresco.

The Moreish ‘Three Steps to Food Heaven’ helps customers create their perfect sandwich, choosing a freshly baked bread; a special sauce and their choice of fillings. The range of fresh and healthy food options includes salad boxes and fresh fruit pots. Moreish has partnered with Bewley’s for its coffee and teas.

Speaking at the launch of Moreish, Brian Donaldson, Maxol Group chief operating officer commented: “Moreish simply means great tasting food that makes you want more. It is a convenient and delicious food destination. We look forward to continuing to develop Moreish and introducing the new food brand into 25 of our service stations by the end of 2014.”