Major investment by Maxol in Irish forecourt family
Maxol is making major investments in its 236 strong network across the country – with a €7M investment programme. The company has invested a massive €220M in its 236-strong network in the past nine years across and is now planning a major programme of investment for next year.
This includes investing more than €1M each for the refurbishment of two high-profile sites – Maxol Ballycoolin, Dublin and Maxol Riverside in Navan.
Brian Donaldson, CEO, The Maxol Group said, “Much like last year, 2021 hasn’t been quite the year we had planned for. Our investment programme in Ireland came to a halt on several occasions due to the pandemic, but we remain committed to our plans, and it is great to be back on track and looking ahead to the future with confidence.
“The past ten years have seen us transition from being a fuel centric brand to one that is more known for our food offering. To achieve this, we have been redeveloping existing service stations by introducing more eat-in and seating areas, together with family friendly spaces, wherever possible.”
The Ballycoolin site includes a new Maxol Deli and a drive thru Burger King. The external seating area will benefit from additional benches, screens, lighting, and umbrellas, to enable COVID-friendly outside seating alternatives.
Maxol Riverside will include the premium artisan burger brand Ross Burger. The shop is also being extended and provides for a larger new Maxol deli, a new customer seating area, additional car parking, a new off licence and a new car wash.
The company recently invested €3M in Maxol Newbridge, which saw the Kildare service station transformed with an extensive upgrade to the forecourt as well as the opening of the company’s first drive thru Burger King.
Work will also commence at other Maxol service stations across the country and depending on the site will include shop extensions, premium fuel, additional car parking spaces, new food franchises, Maxol Deli upgrades, drive thru Burger Kings and car wash upgrades.