Love Island stars team up with WKD in festive campaign
Three Love Island stars have teamed up with WKD for a festive campaign celebrating friendship.
Under the witty theme of Merry ChristMATES, the category-leading RTD is embarking on a huge social media campaign destined to help people celebrate their friendships and reconnect with mates, to make this Christmas one to remember.
Whether they are house mates, team mates, old mates, best mates, work mates or any other kind of mate, WKD’s Christmas campaign will put them squarely in the spotlight in a fun and engaging way.
The humorous campaign features a comprehensive series of light-hearted competitions and easy-to-enter online activities offering festive prizes to both the entrant and their best mates.
“Christmas is all about sharing and WKD is providing loads of opportunities for its legions of online followers to give free competition winnings to their friends,” a spokesman said.
“From matching WKD Christmas jumpers to cosy bobble-hats to branded Christmas stockings, entrants can bag all manner of seasonal merchandise for themselves – and for their mates!”
Meanwhile, former Love Island contestant and social media influencer Chris Taylor will reprise his role as WKD brand ambassador to bring carefully curated content to his 1.1 million followers.
In his own inimitable style, Chris is enlisting the help of his friends to demonstrate just how much mates mean to him. The tongue-in-cheek series of videos will be released throughout December.
In addition, two contestants from this year’s series of Love Island – Brad McClelland and Dale Mehmet – have been lined up to create fun footage which will showcase some very special WKD Christmas cocktails.
Alison Gray, Head of Brand – WKD at SHS Drinks, said: “Last year, WKD consumers got to spend some enforced quality time at Christmas with their close family only.
“Memorable and different as that will have been, we know that fans of WKD like nothing more than to be out and about with their mates to make the absolute most of the festive season. Our humorous Merry ChristMATES campaign will provide both fun content and festive prizes for WKD consumers to share with their mates.
“To have enlisted Chris, Dale and Brad to support our festive campaign is the icing on the Christmas cake and builds further on our successful Love Island association.”