Global vaping giant, Juul, has launched in Ireland as a switching agent for the country’s 830,000 smokers.
The vape brand will initially be sold in Circle K’s company owned forecourts in addition to 50 Hale Vaping stores with further stores to follow.
The product, which contains no tobacco, is designed to encourage smokers to switch to a non-carcinogenic method of smoking.
Grant Winterton, EMEA president, described entering the Irish market “as the latest step in its mission to improve the lives on 1bn adult smokers worldwide”.
Gareth Smyth, general manager of Juul Labs Ireland, added: “We are delighted to be working with Circle K and Hale Vaping as we introduce the Juul range to Ireland. Tobacco causes millions of deaths worldwide and kills over 5,800 in Ireland alone every year. Our mission is to improve smokers’ lives by offering an effective switch alternative and our ultimate goal is to eliminate cigarettes. The launch of Juul in Ireland, a country with some 830,000 adult smokers, is an important step towards this goal and towards helping Ireland reach its tobacco-free targets.”
The launch will be underpinned by Juul Labs’ industry-leading code of practice, to ensure responsible and restrictive advertising, marketing and age-gated product access. All retail partners must comply with Juul Labs’ “Challenge 25” policy, whereby any customer who looks under the age of 25 must produce ID to prove they are over the age of 18.