Jim O’Toole is appointed new CEO of Bord Bia

Jim O’Toole is appointed new CEO of Bord Bia

Bord Bia has announced that Jim O’Toole has been appointed as its new Chief Executive Officer.

He takes over from former CEO Tara McCarthy and Interim CEO Michael Murphy, and is scheduled to take up the position on November 1st.

Mr O’Toole is currently CEO of Bord Iascaigh Mhara, Ireland’s Seafood Development Agency and is highly experienced in global food marketing, sustainability development and change leadership.

Announcing the appointment, Chairman of Bord Bia, Dan MacSweeney, welcomed Mr O’Toole and “the knowledge, experience and insight he brings to the role and to the organisation”.

“His considerable experience in the agrifood sector, depth of international experience and strong corporate, strategic and operational expertise makes him an ideal leader to deliver strategic transformation, building on the great work of his predecessors and the rest of the Bord Bia team,” Mr MacSweeney said.

“We look forward to working with Jim, and are confident his leadership will ensure Bord Bia continues to deliver on its strategic mission to promote sustainably-produced Irish produce to customers around the world.”

It is anticipated that Mr O’Toole will join Bord Bia in November when Michael Murphy will return to his position as Director of Organisation and Industry Talent.

“I am deeply honoured to be appointed as Bord Bia’s CEO and I look forward to working with the Board and the talented team in Bord Bia to implement the recently published strategy,” Mr O’Toole said.

“I have been most fortunate to have previously spent over twenty years in Bord Bia and more recently have had the privilege of being the CEO of Bord Iascaigh Mhara for over five years. I sincerely wish my BIM colleagues the best for the future and look forward to continuing the close collaboration between the two agencies.”