Inver’s Service Station Network Continues to Expand Nationwide
This year has been a challenging one for the whole country. Yet in spite of the economic disruption created by Covid-19 Inver’s service station network has gone from strength to strength as independent forecourt owners continue to choose the Inver advantage for their businesses.
Ben Lenihan, Inver’s retail director, was happy to discuss the benefits of branding with Inver and the continued growth of the network. “It’s hugely gratifying to see the brand and the Inver Advantage continue to resonate with the forecourt owners of Ireland,’ noted Ben.
“We are delighted to welcome all our new partners, McCoy’s in Glendalough, Cronin’s in Leap and Ballylickey, Wilson’s in Crettyard, Moynihan’s in Adare and Gill’s in Letterkenny. We look forward to working with them and connecting to their communities through our hugely successful Leading Lights initiative.”
New Inver partner Dan Moynihan from Adare stated, “I am in retail for over 15 years and opening my own store has been a lifetime ambition. When I took over the Adare site, I met with Inver and from my first meeting I knew they would be the perfect fuel business partner in conjunction with Gala on this new business venture. Beginning with Ben Lenihan their retail director all the way through Inver’s vastly experienced team I have found them to be so professional, helpful, dedicated, very easy to communicate with, and always willing to give guidance and advice. I would highly recommend meeting with them if you are planning on opening or rebranding a forecourt. I look forward to working very closely with Inver, and I know we will have a long lasting and exciting partnership together.”
Since Inver launched its forecourt brand in 2012, their dealers have remained loyal to the Inver brand. Ben affirms, “this 100% retention of customers is the perfect endorsement of the value we place on our partnerships, our quality fuel, incredible brand and exemplary local customer service.
The reaction to Covid-19 truly solidified these partnerships. We reviewed how to best support our customers on a daily basis using a variety of initiatives. These included daily communications, stock management, Covid safety signage and customized marketing materials. Even though Covid-19 will be part of our world for a while, we are confident the Inver service station network will continue to move ahead and we are looking forward to the future. We want all forecourt owners to know we have what it takes to ensure their business succeeds.”