‘Incredible achievement’ – Maxol Newbridge scoops ‘Best of the Best’ European Award

‘Incredible achievement’ – Maxol Newbridge scoops ‘Best of the Best’ European Award
L-R Siobhan Grimes, Head of Retail, Maxol; Brian Donaldson, CEO Maxol; Ciaran McNally, Head of Capital Development and Food Strategy, Maxol and Mark Cribben, Operations Manager, Aramark

Recognised for its innovative standards within the industry is Maxol Newbridge, the award-winning Kildare service station that was recently awarded the inaugural Best of the Best Store award at the annual NACS European Convenience Retail Awards.

The European Convenience Retail Awards recognise and promote convenience retailing excellence in Europe and provide retailers with the opportunity to showcase their innovation and creativity to the global retailing community which is something Maxol Newbridge demonstrated tenfold.

Presented to Maxol Newbridge during the virtual NACS Convenience Summit Europe, the winner from Ireland was voted for by summit attendees who are Maxol’s industry peers from all over Europe.

To be in with a chance of winning the prestigious award, the Best of the Best Store winner must showcase an innovative European convenience store that is both successful and breaks new ground, whilst setting new innovative standards for the industry.

Incredible achievement

Brian Donaldson, CEO of The Maxol Group said; “This is an incredible achievement for the team in Newbridge.  Not only is Maxol Newbridge the best of the best in Ireland, but the best in Europe as chosen by our industry peers.  Congratulations to all of the team in Newbridge for their contribution and hard work in making it a day to remember in our long history.  Last year we marked our centenary, this year we are celebrating a best-in-class win so there is a lot to be proud of within the Maxol family. We purchased the site from the Brennan Family in 2016 and I would like to thank the Directors and everyone in Maxol who has been on the journey with me to transform Maxol into the business it is today.  I could not be prouder of our team.”

Jewel in the crown

Mark Cribbin, Operations Manager, Aramark Ireland said, “This award is the jewel in the crown for what is now a multi-award-winning Aramark-Maxol partnership, underpinned by the genuine pride our people take in their work – serving customers and creating fantastic forecourt experiences. I couldn’t be happier for the people who have worked tirelessly through a pandemic to make a positive impact on customers every day.”

Maxol Newbridge is located just off Exit 12 on the M7, the store was transformed in 2020 and the site now provides commuters, local residents and businesses with an extensive range of forecourt convenience services 24 hours a day, 7 days a week.