Guinness Reimagines Coffee With New Brew
Guinness is capitalizing on the popularity of iced coffee with its latest offering: Nitro Cold Brew Coffee beer.
Brewed using cold brew coffee extract and coffee flavours, the new Guinness variant (4% ABV) is described “sweet-smelling with a distinct rich coffee aroma” and has a “smooth and creamy palate with hints of espresso, chocolate and caramel.”
Guinness Nitro Cold Brew Coffee beer will be a permanent addition to the Diageo-owned brand’s portfolio and began rolling out in the US last month in four-packs (RRP $9.99). The company expects to introduce the new drink to other countries over the next 12-18 months.
“Nitro Cold Brew Coffee beer is a welcome addition to the Guinness family, and the response so far has been incredible,” said Nikhil Shah, Guinness Brand Director. “Now that it’s officially iced coffee season, we’re excited to give consumers a coffee-forward beer to enjoy during their spring and summer time occasions.”