Gala milestone as online community surpasses 100k
Focusing its efforts online over the past few years has paid dividends for the Gala brand, as the convenience retail group smashes the 100,000 barrier of online fans.
Now sitting at 102,000, Gala’s Facebook audience is growing thanks to its engaging tone and aspirational prizes, and in 2014, the significant rise in Gala’s fan base resulted in the retail group being named as a finalist at the Social Media Awards.
From brand partnership giveaways, including iPads, vouchers, and tickets, to concerts and sought-after sporting events, thousands of shoppers engage with the Gala brand every week on its Facebook page – www.facebook.com/GalaRetail.
Gala’s social media efforts have also included comical virals featuring Lucy the Lettuce, and in 2015, Gala is focused on continuing to develop interactive and original content for its audience.