Fresh appoints David Field as new managing director

Fresh The Good Food Market has announced its appointment of its new Managing Director, David Field.

David is currently CEO of the Irish Marketing Institute and will take up his new role at Fresh in March. His appointment is a result of the robust growth of Fresh’s operations in Ireland along with the addition of new stores to the group.

Noel Smith, founder and Managing Director at Fresh The Good Food Market will assume the position of Group CEO.

David has a broad and extensive experience within the retail sector, and has previously served as Commercial Trading Director at Eason, Marketing Director for Brown Thomas, and Head of Marketing and Retail Development for Eason.

Prior to that he held commercial and marketing positions with leading businesses such as Glanbia, Superquinn and previously at Fresh The Good Food Market.

He has been responsible for developing commercial strategies, building organisational capabilities and high performance teams, and for overall business delivery in marketing, retail operations and eCommerce.

David has held a number of Directorships with organisations including Children’s Books Ireland, Irish Book Awards and the Marketing Institute of Ireland. He holds a Postgraduate Diploma in Entrepreneurial Studies from the UCD Smurfit School of Business and a Bachelor of Arts from University College Dublin.

Noel Smith said: “We are fortunate to have someone of David’s calibre join as our new Managing Director. His commercial, retail and marketing experience along with his leadership skills and understanding of the Fresh brand will be of great value to our business. I look forward to working with him in meeting our corporate strategic goals as we take advantage of the market opportunities ahead.”

David Field said:  “I am really excited by the opportunity of working with Noel and the management team who have been constant leaders in delivering award winning innovation in the retail sector.  As a long-time admirer of the brand, I am delighted to be joining the group and I look forward to delivering on its strategic business goals and driving further growth in the market place together with the team.