McDonald’s is partnering with Roadchef motorway services to roll out a range of litter bins which are more than six foot tall and designed to be within easy reach for truck drivers.
The bins have been designed to combat roadside littering and are ‘cab height’ to make it easier for truck, lorry and HGV drivers to pop their litter in when stopping off at service stations.
In total, 52 two metre tall bins will be rolled out across the country at 30 Roadchef service stations over the summer.
Flintoff, who now presents TV car series Top Gear, was among the first to test out the bins – on behalf of the drivers of tall vehicles who they have been created for.
“I look forward to seeing the bins rolled out when I’m on the road. It’s in everyone’s interest to be more responsible and accountable when it comes to littering – and this new partnership between McDonald’s and Roadchef offers an easy way for anyone driving a taller vehicle to do so – now there’s no reason to drop the ball by littering.”
Louise Page, McDonald’s UK & Ireland’s Head of Consumer Communication & Partnerships, said: “Littering is socially unacceptable and for 40 years our restaurant teams have walked miles across the UK and Ireland each week, collecting other people’s discarded litter.
“But there is still work to be done and we are committed to finding innovative ways to make it easier than ever before to keep our communities clean.
“Our partnership with Roadchef is a perfect example of how changing the way drivers dispose of their litter by creating bins perfect for their vehicle height. We believe this truly will make a huge difference to motorway litter and road safety.”
Head of Marketing for Roadchef, Amanda Mason, added: “We’re thrilled to have partnered with McDonald’s UK to create this run of bins to help combat roadside littering up and down the country. Making it easier for lorry drivers to dispose of their litter will help reduce the amount that ends up on the UK’s motorways – which can be a danger to other road users as well as damaging to the environment .
“Together with McDonald’s UK, we’re on a mission to help people be more responsible with their litter and hopefully this initiative is another step towards that for us all.”