Fisherman’s Friend sponsors Run A Muck challenge
Fisherman’s Friend has announced its return as the title sponsor of Run A Muck – one of Ireland’s original and most popular obstacle mud run challenges – with a partnership that will include naming rights, branding and sealed sampling opportunities at the 2022 event.
Now in its second year of sponsorship, the mud run, which takes place in Coolcarrigan Estate in Kildare, will be known as ‘Run A Muck with Fisherman’s Friend’, and its return is welcome news after it was cancelled last year due to the pandemic.
The challenge, which first took place in 2010, gives participants the option of taking part in a 5.5km or 11km course, through woodland, bogs and open terrain of a very varied nature, while encountering 50+ obstacles.
For a family business that has been making much loved lozenges for over 150 years, the sponsorship, now in its second year, is a great fit, reinforcing the key brand values – strength, friendship and authenticity.
Jon White, Regional Business Manager of Fisherman’s Friend says: “I am thrilled that Run a Muck is coming back in 2022, the last event occurred just before the country went into lockdown, so it is refreshing to hear it’s back and even more so that there is appetite for the challenge, with over 75% of tickets already sold.
“For Fisherman’s Friend, it is important to maintain a strong presence across the Irish market and to align the brand with activities that are reflective of our values. The right partnerships are crucial in driving trial and growth and are a chance for us to remind customers of the depth of range and strength of Fisherman’s Friend.”
Run a Muck with Fisherman’s Friend is open to those aged 16 years and over, and takes place on Saturday 5th March 2022 in Coolcarrigan Estate, Naas, County Kildare. Registration is limited in 2022, with the decision to cap the number of participants made largely as a covid precaution, but also to help achieve an optimal experience for everyone involved.
For more information visit Fisherman’s Friend Ireland on Facebook, Instagram and Twitter: @FishermansFriendIreland or www.runamuckchallenge.ie. Fisherman’s Friend is distributed by Valeo Foods in Ireland.