The new branding represents the growth of the company over the past three decades and will see each of its six consumer brands – Emo, Campus Oil, Jones Oil, Certa, CC Lubricants and Source Lubricants – fall under the same umbrella brand.

The move will also see 18 home heating depots nationwide rebranded to Certa over the next number of weeks.

The company said it expects the consolidated brand will provide it with the opportunity to deliver enhanced commercial performance through improved pricing power, a stronger distribution model, and a broadening of its customer base.

In addition, the centralised customer service will deliver a personal touch that also allows Clubcard holders to be awarded points on both home heating and fuel at the forecourts, it added.

Managing director Andrew Graham said the move marked a very exciting day in the next step in the evolution of the business as it brings its 332 colleagues and six brands under the same umbrella.

“While our brand is now nationwide, we look forward to continuing to engage with our customers locally and provide them with a more seamless service than ever before,” Mr Graham said.

“In the current environment the increased efficiencies that come with one combined identity will enable us to meet the needs of our customers across all home and business segments,” he added.