Circle K caters to Ireland’s growing army of coffee lovers
It seems tea’s long reign as Ireland’s favourite hot drink has well and truly has ground to a halt, with 63% of people choosing coffee as their beverage of choice.
A study by Circle K, celebrating its new look Circle K Coffee launch, also found that 65% of Irish people have changed their coffee preference in the last five years, with a cappuccino (26%) dethroning an instant coffee as the nation’s favourite.
The survey of more than 1,000 Irish adults by Ireland’s leading forecourt and convenience retailer also found that:
- 23% drink four or more coffees daily
- Breakfast(56%) is most people’s favourite time to grab a coffee
- 25% stop at least twice for coffee on a car journey
- 23% are purchasing more takeaway coffees since Covid-19, with 55% now purchasing between 1-5 a week
Joanne D’Arcy, Director of Market Development at Circle K Ireland said: “At Circle K, we strive to make our customers’ lives easier and understand the importance for them to access a deliciously tasting coffee anywhere on the road.
‘Same great product’
“From holidaymakers to work commuters, there has been lots more motorists on the roads in recent weeks. Commuters can feel assured that from morning to night, they can easily grab a high-quality coffee at any one of our stores across our network, and that even with a new look, our coffee is the same great product that the Irish public have come to love.”
The new look Circle K Coffee range is now available in all stores nationwide, excluding Circle K Express.
Specially developed to cater for the increasingly discerning Irish coffee drinker, Circle K Coffee is a delicious tasting coffee blend, completed with sweet and smooth undertones, created by the retailer’s team of award-winning experts.
Alongside the new look and feel, Circle K Coffee machines have been updated to give a barista-style pour, giving an extra richness to the same great tasting products that the public know and love.
For more information on Circle K Coffee, visit circlek.ie.