Centra Launches ‘My Centra’ – The Loyalty App That Loves You Back
My Centra set to bring Theresa Rowley back to Ireland for another chance at love
My Centra members can enjoy Centra’s famous Chicken Fillet Roll and a drink for just €5, available until 1st July
- Free Frank & Honest coffee on download of the app
- With many other exclusive everyday rewards available only on the My Centra app, it’s loyalty that delivers real value with every visit
Centra’s loyalty app ‘My Centra’ has officially launched, giving consumers exclusive savings as a reward for staying loyal to Ireland’s favourite convenience shop.
To mark the launch of My Centra, Centra is flying in Dallas-based actress and comedian Theresa Rowley, whose transatlantic romance with an Irish man ended in heartbreak, back to Ireland to see if the nation can restore her faith. Not through grand gestures, but through something far more consistent: everyday loyalty.
In partnership with Your Friend, My Friend, Centra will host an in-person dating event, with Theresa Rowley as VIP guest of honour, to give Theresa and Irish singles a chance to find loyalty.
Loyalty that loves you back
While Irish people are loyal to their coffee, their lunch and their local Centra, it does raise a question. Can the same be said when it comes to our relationships?
It is a question that has been playing out publicly in recent months as Theresa Rowley went viral for her very public relationship. The US-based creator went viral after a whirlwind romance with an Irish man ended when his loyalty fell short, turning Theresa into a cultural talking point around modern dating, loyalty and commitment.
This story emerged at a time when people were also beginning to question the effectiveness of online dating, with many expressing fatigue and a growing interest in in-person connections.
Heather Murphy, Centra Retail Marketing Manager, said “At Centra, we see the loyalty of Irish customers in all the little things across all our stores: the familiar faces, the favourite orders, and the moments that become part of people’s daily routines. It’s something we truly value. That’s why we’ve launched My Centra, a new app built around one simple idea: loyalty that loves you back, with rewards like a free Frank and Honest coffee on download, exclusive bundle deals and lower member pricing”
Customers who download the My Centra app https://centra.ie/app from now until the 1st July will receive a free Frank & Honest Coffee in-store.
The single’s event in collaboration with Your Friend, My Friend will take place on the 11th June, 7 PM at Old Fashioned Sam’s in Dublin.
