Centra announces trial with Too Good To Go to combat food waste

Centra announces trial with Too Good To Go to combat food waste
WHPR Too Good To Go. Picture Andres Poveda

Leading Irish convenience retailer Centra has partnered with food waste management company, Too Good To Go, in an effort to combat food waste.

The new trial has been introduced to a select number of Centra stores across Ireland, with more locations to be added over the coming months. The partnership gives sustainability and value focused customers the opportunity to purchase ‘Surprise Bags’ of surplus food via the Too Good To Go app at a reduced price. Customers simply reserve their Surprise Bag on the app, collect from their local store at a pre-set time to take home, and in doing so, save food from being wasted.

As part of Centra’s sustainability strategy, Centra are delighted to partner with Too Good To Go who are on a mission to tackle food waste by connecting businesses who have unsold food to customers who can purchase a ‘Surprise Bag’ filled to the value of €12.00 minimum and sold at a discounted price, of €3.99 or €4.99 in select Centra stores. With convenience, sustainability, and value front of mind, the ‘Surprise Bag’ can include a selection of chilled meats, dairy, fruit and vegetables, salads, sandwiches, ready meals, and bakery items.

Speaking about the exciting new initiative Ian Allen, Managing Director, Centra said; “Centra’s collaboration with Too Good To Go is a great solution for the conscious consumer, it’s practical, easy to use and offers great value. This food waste initiative adds to Centra’s existing sustainability efforts on food waste, energy efficiency and packaging. We are proud to be leading the way amongst other convenience retailers in Ireland, eliminating waste where we can, and continuing to deliver our sustainability efforts into the future”. 

Recently Centra announced that 96% of its Own Brand packaging is reusable, recyclable, or compostable and is on track to reach its target of 100% by 2025. Other sustainability efforts made by Centra include 5.5M plastic bags being replaced with compostable bags. Centra is also investing €20m in energy and carbon reduction in stores on the path to Net Zero by 2040.

Speaking about the partnership, Sophie Trueman, Managing Director UK & Ireland of Too Good To Go said; “We’re thrilled to be officially trialling our partnership with Centra and to have their quality groceries now available to be saved via our platform in a number of trial stores. Too Good To Go is all about reducing food waste and in doing so, enabling people to access quality food in a more affordable way, and in a way that does right by our planet too”.

To avail of this new offering, consumers can simply download the free Too Good To Go app and search for their nearby Centra store with unsold food, purchase a ‘Surprise Bag’, collect it at their reserved time and take it home to enjoy.

Centra stores currently partaking in this new initiative include;

  • Centra Parnell Street, Dublin
  • Herlihy’s Centra Bishopstown, Cork
  • Downey’s Centra, Portlaoise
  • Herlihy’s Centra Grand Parade, Cork
  • Herlihy’s Centra Fermoy, Co. Cork