Cadbury owner to buy energy bar maker Clif Bar for $2.9 billion

Cadbury owner to buy energy bar maker Clif Bar for $2.9 billion

Cadbury owner Mondelez International is to buy energy bar maker Clif Bar & Company for $2.9 billion to expand its global snack bar business.

Mondelez, which also makes Toblerone, Oreo and Tang, will also pay additional amounts to the sellers depending upon its earnings from Clif Bar.

The company said it will get the Clif, Luna and Clif Kid brands of bars in its portfolio through the acquisition, creating a $1 billion-plus global snack bar franchise for itself.

“Mondelēz International is the right partner at the right time to support Clif in our next chapter of growth,” Sally Grimes, chief executive of Clif Bar & Company said.

“Our purposes and cultures are aligned and being part of a global snacking company with broad product offerings can help us accelerate our growth,” she added.

Mondelez will continue to manufacture Clif’s products in its facilities at Twin Falls in Idaho and Indianapolis in Indiana, the company said.

Clif Bar’s acquisition marks the ninth deal since 2018 as Mondelez works towards reshaping its portfolio for higher long-term growth.

Mondelez expects organic net revenue to increase over 4% in 2022, while its long-term growth target is of more than 3%.

The deal is expected to close in the third quarter, the chocolate maker said.