BWG Foods shortlisted for five sponsorship awards
BWG Foods has been shortlisted for five Irish Sponsorship Awards across its retail brands, Londis, Mace, Spar, EUROSPAR and XL Retail.
Mace reached the finals for Best Use of Social Media, for its ‘Mace Right Options’ campaign, which promotes healthy eating and exercise.
This year’s campaign, called ‘A Walk with Johnny’, featured a four-part video series with Mace ambassador Johnny Sexton in conversation with Meath footballer Vikki Wall.
Londis reached the finals for Best Multi-Platform Sponsorship, for its work with Ireland’s Fittest Family, sponsored by Londis, and also for Best TV Broadcast Sponsorship.
EUROSPAR has been shortlisted in the Best Societal Sponsorship category, for its support of the St Vincent de Paul Empty Plate Appeal.
XL has been shortlisted in the Best Entertainment & Event Sponsorship category, for its association with Hot Press magazine and 25 IBI radio stations, for a major initiative to promote Irish artists and bands which increased radio play for the musicians during Irish Music Month, which takes place in October.
