Biscuit prices set to soar, warns McVities

Biscuit prices set to soar, warns McVities

Biscuit company McVitie’s has warned the prices of many of its best-selling brands are set to soar.

The firm, which is owned by Pladis Global, said brands such as Jaffa Cakes, Penguins and Hobnobs could go up in price by as much as 5%.

McVities  blamed staff absences, more expensive ingredients and higher labour costs which it says it has to pass on to consumers, but said its chocolate digestive could be less affected.

However, it said its “humble chocolate digestive” would be less affected.

Pladis’s UK managing director David Murray said: “Omicron disruption, absenteeism, and the rising cost of business going forward present a big challenge for us.

“At the end of the day, like in many other categories, it will flow through to higher prices.”

Pladis, which also manufactures Jacob’s crackers and Go Ahead fruit bars, said it had seen double digit-percentage cost rises on ingredients such as cocoa beans recently, along with higher wheat prices.

“We’ve dealt with substantial challenges in the past in the food industry – whether it’s natural disasters, inflation in the economic crisis,” Mr Murray said.

“It’s the compression of the challenge, combined with the scale of some of them [that is different this time].”

The cost of living surged by 5.1% in the 12 months to November, up from 4.2% the month before, and its highest level since September 2011.