Bewley’s announce partnership with Alpro to market first plant-based coffee solution for convenience stores in Ireland
Bewley’s, Ireland’s leading coffee and tea company, has announced a partnership with plant-based and dairy-free category leader Alpro, offering new plant-based menu solutions for Bewley’s operators nationwide.
Ireland’s first bean-to-cup, plant-based coffee dock has been installed by Bewley’s in the N4 service station, MACE Ballinalack, and plans are in place to roll out plant-based stations across Bewley’s c-store operators over the next 12 months. The partnership, a collaboration between two category leaders, introduces a new innovation to the Irish coffee market.
Plant-based coffee concept
A first to market plant-based coffee concept, Bewley’s Plant-Based Coffee provides a plant-based alternative for coffee drinkers, with all traditional milk-based coffees prepared using the Alpro Barista For Professionals range including, Oat Gluten Free, Coconut, Soya and Almond options. The new coffee-solution will ensure exceptional taste and quality, designed and crafted by Bewley’s baristas.
The Bewley’s Plant-Based Coffee offering was announced following the results of Bewley’s annual coffee report which revealed a significant increase in plant-based coffee consumption amongst consumers in Ireland. The report showed a substantial rise in consumers opting for plant-based drinks, with nearly a third confirming they have tried plant-based alternatives. Nearly two thirds (62%) of coffee drinkers believe it’s important for their local coffee provider to offer more than one choice of plant-based drink.
World class coffee
Commenting on the new partnership, Jason Doyle, Managing Director of Bewley’s Ireland & UK said, “We are delighted to be partnering with Alpro and continuing Bewley’s commitment to providing world-class coffee to all of our customers and operators. Our research identified a rise in popularity and demand for plant-based coffee and so we took these steps to ensure we’re delivering for both our customers and operators and providing them with the best, most innovative products.
We’re excited to start working on rolling out this plant-based, bean-to- cup solution for our c-store operators across the country in the coming months.”
David Jiscoot, Marketing Director at Alpro UK & Ireland said: “We’re thrilled to be partnering with Bewley’s to maximise on the plant-based opportunity that out of home coffee offers. We’re continuing to see strong growth for the category as plant-based products serve not only a purpose for needs-based consumers and those wanting to follow a plant-based diet – they are also a popular choice for those who simply want to make positive changes for their health and the planet, without comprising on taste. With their distinctive flavour characteristics, our four-strong line up – smooth soya, light oat, nutty almond and creamy coconut – offers a more comprehensive menu to customers, whilst opening up new possibilities in terms of coffee and flavour pairings.”