Applegreen to offer M&S food in roadside locations

Applegreen, one of Ireland’s leading roadside retailers, and M&S Food have agreed an exclusive partnership to bring delicious, great quality M&S food to more locations across Ireland.

A new M&S Food “shop-in-shop” will initially be available in five Applegreen locations and will feature the best of M&S Food, including fresh fruit, sandwiches and salads, dinner for tonight and a selection of other M&S favourites, alongside Applegreen’s existing product range.

The first Applegreen location to launch M&S Food will be Mountgorry, Swords, Co Dublin in November, followed by Booterstown, Co Dublin shortly afterwards.

Three more locations will open in the first quarter of next year – at Celbridge, Co Kildare, Kinsealy, Co Dublin and at the M11 services area at Cullenmore, Co Wicklow. Applegreen currently has almost 200 locations in the Irish market.

This new partnership will complement Applegreen’s leading store proposition and will also bring M&S Food to a broader Irish customer base. Research shows that Irish customers view M&S Food products as being special, trusted and tempting.

Applegreen Ireland Managing Director Fiona Matthews said:  “We are absolutely delighted to be partnering with M&S, a strong and trusted brand for high quality food.

“As a proud Irish business, we believe this partnership will complement our market-leading offer of choice, quality, value, and a great experience to our customers on the road. We are constantly improving to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution.”

M&S Trading Director for Ireland Eddie Murphy said: “This partnership will expand our footprint in Ireland and help bring delicious, great value M&S Food to even more customers. Applegreen is a fantastic Irish brand, and we are hugely excited to be partnering with them in this market.”

Read more in the latest edition of Ireland’s Forecourt Retailer.