Calls grow for strong enforcement of vape licensing scheme
and crackdown on non-compliant retailers as new rules come into force
Responsible Vaping Ireland (RVI), the national association representing over 3,500 independent vape retailers, has called for robust enforcement of the new tobacco and nicotine inhaling products licensing system, warning that licensing will only succeed if accompanied by a serious crackdown on non-compliant operators, particularly phone shops selling vapes illegally.
The call follows the publication of guidance from the Health Service Executive (HSE) confirming that, from today, new retailers selling tobacco or nicotine inhaling products will be legally required to hold a licence for each premises and each website. Retailers already in operation have a six-month grace period to sign up.
RVI strongly supports the introduction of licensing and has long argued that it is the single most effective measure to address public concerns around underage access to vapes, excise enforcement and the growth of illicit trade.
“Licensing is a very effective tool, but only if it is properly enforced,” said a spokesperson for Responsible Vaping Ireland. “Responsible, licensed vape retailers already comply with strict age-verification and product standards. The real problem has always been unlicensed sellers, particularly phone shops, operating outside the law with little or no oversight.”
RVI said that phone shops selling vapes alongside other goods have been repeatedly identified as a key source of underage access and non-compliant products, including illicit vapes. The association is urging the Government and the HSE to prioritise enforcement action once the licensing regime comes into force.
“Licensing gives enforcement authorities the tools they have been missing,” the spokesperson said. “If a retailer doesn’t have a licence, they shouldn’t sell these products. That is how we protect young people, ensure excise compliance and drive illicit operators out of the market.”
Under the new system, licences will be issued by the HSE, require tax clearance from Revenue, apply separately to each premises and website, and must be prominently displayed at the point of sale. Temporary and pop-up premises, such as market stalls and festival stands, will not be eligible for licences.
RVI stressed that its members fully support these measures and are ready to work with enforcement authorities to ensure the system is effective from day one.
“Compliant retailers want a level playing field,” the spokesperson added. “Strong enforcement of licensing will reward responsible businesses, protect consumers, and finally deal with the bad actors who undermine public confidence and public health.”
