VoCoVo appoints of Chief Customer Officer
Martin Smethurst appointed to lead VoCoVo’s customers’ success operations as company accelerates its expansion into new territories
VoCoVo, the retail communications specialist, has announced the appointment of Martin Smethurst as Chief Customer Officer. Martin brings a wealth of experience to the VoCoVo leadership team and will enable the company to further enhance its relationships with customers as it continues to support many of Europe’s largest retailers, as well accelerating its expansion into new territories, including North America.
In his role, Martin will lead a customer-centric approach that aligns with the company’s mission to enable global retail teams to harness the power of voice, creating truly connected store environments. Martin aims to build on VoCoVo’s exceptional growth record in recent years, ensuring that VoCoVo becomes an indispensable partner for successful retailers worldwide.
“I’m absolutely thrilled to be joining VoCoVo at such an exciting time for the business,” said Smethurst. “Bricks and mortar retail continues to be an incredibly competitive market, where implementing small changes can give retailers a crucial edge. The requirement to connect retail teams to each other, to customers, and to real-time information is essential in order for retailers to delight their customers. I have seen how VoCoVo’s solutions can change the entire fabric of a store’s operations, and I want to bring that change to every successful retailer on the planet.”
In a technology career that includes senior leadership roles at companies such as Oracle, Cisco and Diebold Nixdorf, Smethurst has successfully implemented technology solutions to the retail and hospitality sectors, boosting operational efficiency, enhancing customer experiences, and improving business performance.
Beth Worrall, Co-CEO at VoCoVo, commented: “We are excited to have Martin join VoCoVo at this important stage of our business growth. Martin’s depth of expertise in driving customer-focused strategies will be crucial as we strive to create even greater value for retailers whilst enhancing the overall customer experience that we offer. With Martin’s leadership, VoCoVo will continue to do what we do best – provide innovative technology solutions that help retailers and their teams thrive.”
