A Giant Welcome for MD Chicken – First Belfast Outlet for Canada’s Chicken Institution

Odyssey Place Welcomes Canadian Superstar To Belfast

MB Chicken launched with the Belfast Giants and Lord Mayor Micky Murray

MB Chicken, the much-loved Canadian chicken institution, which is widely proclaimed by fans and reviewers to be ‘better than KFC’, has opened its doors in Belfast.

Belfast’s Lord Mayor officially opened the doors to the new restaurant. The launch was celebrated with the globally renowned ice hockey team, the Belfast Giants, marking a significant moment in the city’s colourful food scene.

MB Chicken is Canada’s largest and fastest-growing chicken quick-service restaurant, renowned for its delicious Signature Chicken, Taters and locally sourced methodology. The Belfast location is the second in the 55-year-old restaurant chain’s highly anticipated overseas expansion, following the major success of the opening of the Lisburn, N.I., location earlier this year. At the launch, members of the public were invited to take on the Belfast Giants in a unique celebration in which numerous treats and prizes were won as part of a ‘shoot to win’ Hockey game.

“We are excited to announce that MB chicken has crossed the road from Lisburn to Belfast as we continue our UK expansion plans. We’re delighted that ice hockey legends the Belfast Giants, who we are supporting for their 2024/ 2025 season, joined us for the launch with The Lord Mayor and we look forward to extending a big Canadian welcome to those living in or visiting the Belfast area this week,” said Dylan Powell, VP International Development.

The new MB Chicken restaurant is uniquely placed to serve those attending world class sporting, entertainment and cultural events within the venue, as much as for those seeking alternative and delicious food options in the city. Canada’s favourite quick-service sensations have arrived in Belfast, including the Big Mary® Chicken Sandwich, Chicken Tenders, Taters and bone-in Signature Chicken, the restaurant also serves the iconic, Canadian ‘Tater Poutine’ – alongside treats such as Halloumi Fries and shakes.

Mary Brown’s Chicken

Mary Brown’s Chicken is a rapidly growing global brand with 265 locations and counting. Established in St. John’s, Newfoundland in 1969, Mary Brown’s has expanded its reach from humble beginnings to becoming a favourite for chicken lovers around the world. Mary Brown’s is renowned for its Big Mary® Chicken Sandwich and made-fresh methodology including hand cutting and hand breading its Signature Chicken and Taters from farm-fresh local ingredients. In addition to the two Northern Ireland stores, Mary Brown’s Chicken also plans to open more locations throughout the U.K., Pakistan and Mexico in 2024. Within the next five years, the company’s goal is to expand to 150 international stores.