Lucozade Alert have now invested in a new striking and colourful 500ml can design across all three flavours; Original Lucozade, Cherry Blast & Tropical Burst and will be launching in market from January. The brand has achieved a worth of €1.5 million[1] retail sales value since its 2022 launch and continues to grow.

Data reveals 75%[2] of adults have reported concerns about tiredness, and the Lucozade Alert range responds to a clear consumer need, as a high caffeine energy drink with Vitamin B3 to help combat tiredness, from the trusted brand Lucozade. It provides a hit of energy that gives consumers a much-needed boost and a blast of fruity flavour.

The stimulation market is the fastest growing soft drinks segment in recent years[3] and the new packaging will help retailers drive sales across the range.

Sara Philpot, Senior Brand Manager Lucozade Energy Ireland, said:

“The Stimulation energy segment in Ireland has seen strong growth so a genuine opportunity for retailers to drive their sales across 2023 is there.  The newly updated pack design offers a fresh opportunity to drive shopper engagement while encouraging trial and additional purchases, in order to help deliver an even bigger up-tick in sales”

New Lucozade Alert packaging will be available from 9^th January. The launch will be supported by TV, OOH, VOD, digital and social media advertising, and PR.

1. NielsenIQ Total Scantrack ROI, Value Sales YTD w/e 4th Dec
2. SBF GB&I Category strategy insight
3. SBF GB&I Category strategy insight

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Coca-Cola is once again partnering with FoodCloud and FareShare for Christmas 2022, this year the initiative will redistribute over 143,000 meals across Ireland and Northern Ireland. With one in every nine people in Ireland living on an income below the poverty line* and inflation tracking at 8%**, Coca-Cola want to support FoodCloud and FareShare, part of Homeless Connect, in reaching those in need during this particularly challenging time of year.

As part of its longstanding partnership with both FoodCloud and FareShare, Coca-Cola donates product throughout the year, thereby reducing food waste and preventing the associated carbon emissions of food waste.

To build on this partnership this Christmas, shoppers in Tesco stores across Ireland will be in with a chance to win a meal out as part of a ‘Win a Meal, Give a Meal’ campaign and for every entry received, Coca-Cola will donate a meal to FoodCloud, up to the value of €20,000 representing 67,000 meals set to be donated this year. The lucky winners will receive a voucher worth €500 with 10 gift cards available.

As the Coca-Cola Christmas Truck returns for the first time since 2019, visitors to the Real Magic Christmas Experience will have the opportunity to add their name to a donation to FoodCloud in Dublin and FareShare in Belfast funded by Coca-Cola. As part of this experience Coca-Cola will donate €15,000 to FoodCloud supporting the redistribution of 50,000 meals and £8,000 to FareShare supporting over 26,000 meals. In addition, FareShare will receive £10,000 worth of Coca-Cola product over the festive season.

With branding onsite at the Real Magic Experience, Coca-Cola hopes to raise awareness of the crucial role both organisations play to address food insecurity and reduce food waste.

Tom Burke, Corporate Affairs and Sustainability Director, Coca-Cola HBC Ireland and Northern Ireland said: “FoodCloud and FareShare are longstanding partners of Coca-Cola, these organisations do incredible work to fight food waste and crucially to combat food insecurity. In addition, reducing food waste helps to eliminate thousands of carbon emissions and supports our journey to becoming a truly circular organisation. With consumers battling significant cost increases this year we hope this partnership can help ensure Christmas finds its way to those in need across the island.”

Suzanne Delaney, Development Director of FoodCloud said: “Christmas this year will be significantly more expensive for families across Ireland and with one in every nine people* in Ireland living on an income below the poverty line we are working to help those who need it most. FoodCloud is delighted to be working with Coca-Cola this Christmas to ways to highlight the importance of reducing food waste and to support those in need.”

Méabh Austin, NI Development Manager, FareShare, part of Homeless Connect said: “Approximately 316,000 (17%) of people in Northern Ireland lived in relative income poverty in March 2021 according to the Department of Communities. This static comes from before the significant cost increases we have seen in 2022, demonstrating the increased need to tackle food poverty this festive season. We are delighted to be working with Coca-Cola on this initiative for a second year to tackle food poverty.”

Rosemary Garth, Tesco Ireland Communications Director said: “We are long term supporters of FoodCloud and advocates for reducing food waste and redistributing edible surplus food. This ‘Win a meal, Give a meal’ initiative with Coca-Cola seeks to enable customers to support the incredible work of FoodCloud.”

*Social Justice Ireland, October 2022

**ESRI, October 2022

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The latest deal expands the range of locally produced Irish ice cream products to 10. In addition to an increase of exports to selected Lidl stores in the Czech Republic alongside its already existing export of long-life milk to Lidl stores in Great Britain.

Since 2000

Lidl and Lakeland Dairies have been working together since 2000 when Lidl first arrived in Ireland. Lakeland Dairies is a farmer-owned dairy processing co-operative, made up of over 3,200 family run farms, with a heritage of excellence spanning over 120 years. With sustainability at the heart of the business, Lakeland farmers are constantly evolving farming and production methods to deliver on a strong history in producing the most sustainable, environmentally friendly dairy milk.

Lakeland Dairies currently have eight processing sites (four in Republic of Ireland and four in Northern Ireland). Supplying annually over 2 billion litres of quality fresh milk and cream used in products throughout Ireland and around the globe. The latest deal will see Lidl’s Ice Cream range sourced from the processing plant in Killeshandra, Co. Cavan, while their Irish Creamery Butter is sourced at the production facility in Co Monaghan and the supply of Flavoured Milk and UHT Milk from their plant in Newtownards Co. Down.

New deal

The new deal will see the addition of an exclusive Christmas Deluxe range of Ice Cream to Lidl stores nationwide, these will include:

• Deluxe Brandy Butter Ice Cream with Brandy Sauce
• Deluxe Irish Coffee Ice Cream with Whiskey Sauce
• Deluxe Creme Liqueur Ice Cream
• Deluxe Millionaire Ice Cream with Salted Caramel Sauce

Commenting on the contract extension and highlighting the new products, Emma Purcell, Buyer, Lidl Ireland said:

“Lakelands Dairy are a valued and trusted supplier of Lidl for many years, supporting our national supply chain with exceptional dairy products. Earlier this year, they won an award for ‘Responsible Sourcing in Raw Materials’ at our Lidl Supplier Recognition Awards for their introduction of Fairtrade cocoa into our product range.  This amplifies their excellent track record on product quality and innovation making Lakeland Dairies a strong choice for us as we continue our drive to provide our customers with quality products and the best value for money. We are extremely proud to sign this latest deal and to launch our brand-new Deluxe Ice Cream range in stores nationwide and further afield through export to the Czech Republic. We are confident this new luxury treat will be a big hit this festive season.”

 Lakeland Dairies’ processing facilities operate to the most stringent international standards of quality and sustainability including those governing Emissions and Integrated Pollution Control. The Co-Op is hugely proactive in managing and reducing packaging waste.

Ongoing partnership

Tommy O’Donoghue, Head of Consumer Foods, Lakeland Dairies said:

“We are delighted to expand our product range with Lidl and secure this latest deal. Through our ongoing partnership, and considerable investment from the team at Lidl, it gives us a huge opportunity to place our products in the homes of their customers across the domestic and international market. At Lakeland Dairies we pride ourselves on using only the finest dairy ingredients, working with over 3,200 Irish dairy farmers and supporting vital jobs in rural communities.”

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The new trial has been introduced to a select number of Centra stores across Ireland, with more locations to be added over the coming months. The partnership gives sustainability and value focused customers the opportunity to purchase ‘Surprise Bags’ of surplus food via the Too Good To Go app at a reduced price. Customers simply reserve their Surprise Bag on the app, collect from their local store at a pre-set time to take home, and in doing so, save food from being wasted.

As part of Centra’s sustainability strategy, Centra are delighted to partner with Too Good To Go who are on a mission to tackle food waste by connecting businesses who have unsold food to customers who can purchase a ‘Surprise Bag’ filled to the value of €12.00 minimum and sold at a discounted price, of €3.99 or €4.99 in select Centra stores. With convenience, sustainability, and value front of mind, the ‘Surprise Bag’ can include a selection of chilled meats, dairy, fruit and vegetables, salads, sandwiches, ready meals, and bakery items.

Speaking about the exciting new initiative Ian Allen, Managing Director, Centra said; “Centra’s collaboration with Too Good To Go is a great solution for the conscious consumer, it’s practical, easy to use and offers great value. This food waste initiative adds to Centra’s existing sustainability efforts on food waste, energy efficiency and packaging. We are proud to be leading the way amongst other convenience retailers in Ireland, eliminating waste where we can, and continuing to deliver our sustainability efforts into the future”. 

Recently Centra announced that 96% of its Own Brand packaging is reusable, recyclable, or compostable and is on track to reach its target of 100% by 2025. Other sustainability efforts made by Centra include 5.5M plastic bags being replaced with compostable bags. Centra is also investing €20m in energy and carbon reduction in stores on the path to Net Zero by 2040.

Speaking about the partnership, Sophie Trueman, Managing Director UK & Ireland of Too Good To Go said; “We’re thrilled to be officially trialling our partnership with Centra and to have their quality groceries now available to be saved via our platform in a number of trial stores. Too Good To Go is all about reducing food waste and in doing so, enabling people to access quality food in a more affordable way, and in a way that does right by our planet too”.

To avail of this new offering, consumers can simply download the free Too Good To Go app and search for their nearby Centra store with unsold food, purchase a ‘Surprise Bag’, collect it at their reserved time and take it home to enjoy.

Centra stores currently partaking in this new initiative include;

• Centra Parnell Street, Dublin
• Herlihy’s Centra Bishopstown, Cork
• Downey’s Centra, Portlaoise
• Herlihy’s Centra Grand Parade, Cork
• Herlihy’s Centra Fermoy, Co. Cork

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