Volumes per trip increased slightly, by 0.4%, as did store visits (1%), with shoppers making, on average, 21.5 trips in the month of April.

The average price per pack grew marginally this month, by 0.7%.

Although value sales are up for April, this was mainly driven by grocery price inflation, rather than increased purchasing.

Within the Irish grocery market, Dunnes Stores still holds the highest market share, at 23.9%, with year-on-year growth of 8% -slightly below last month, when it held 24% of the market.

Tesco follows, with 23% of the market – up by 7.6%, year on year.

SuperValu holds 20.4% of the market and growth of 3.5%. SuperValu’s shoppers  make the most frequent in-store trips, with an average amount of 21.8.

SuperValu also has the strongest growth in volume per trip among Irish retailers – up by 5.8% – contributing an additional €37.4 million to its overall performance.

Lidl holds a 13.6% share, with year-on-year growth of 6.4%.

More frequent trips added €33 million to its overall performance.

Aldo holds 12.1% of the market and a year-on-year decline of 0.6%.

New shoppers and more frequent trips contributed an additional €8.4 million to the discounter’s overall performance.

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For over a decade, the Petrotec Group, through Petroassist UK, has been a valued technology partner of Tesco in the retail fuel sector. Petrotec Group’s payment terminals are already predominant at the more than 600 Tesco forecourts throughout the UK.

Since the beginning of the partnership, Petrotec’s Pay@Pump products have processed millions   of fuel transactions. Now, with an important new addition, more than 600 forecourts in Tesco’s network will receive the latest generation of ‘Pay@Pump’ terminals developed by the Petrotec Group. This technology provides forecourt customers with a unique experience, thanks to an intuitive and easy-to-use interface, coupled with a new visual identity created in partnership with the branding team of the British multinational.

This new generation of payment terminals from the Petrotec Group is fully connected to the cloud and offers a suite of update and content management options. This integration simplifies product updates and presentation on the equipment screen, optimizing the customer experience.

The modern and timeless interface of the new terminals incorporates the latest card payment security technology, ensuring 24/7 operation and seamless integration into Tesco’s current and future infrastructure.

Over 600 Forecourts with the New Petrotec Group Technology

Tesco’s UK chain of hypermarkets, supermarkets, and convenience stores includes over 600 fuel stations, all of which are being equipped with this state-of-the-art technology, in an operation facilitated by Petroassist UK, the Petrotec Group’s subsidiary for the UK.

Founded in 1983, the Petrotec Group has risen to become a leading European manufacturer of equipment and services for the fuel industry. Today, the group’s product portfolio not only includes traditional petrol pumps but also the most advanced solutions for electric vehicle charging and green hydrogen. The Group’s unique positioning across the mobility value chain, its technological capabilities, and its presence on four continents make the Petrotec Group one of the most significant global players in the sector.

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The news comes as Tesco Ireland gets set to open its 167^th store on Scholarstown Road, at Two Oaks, Rathfarnham, in South Dublin on 7 September. Three more Express stores will open in Dublin by the end of the year, as well as other stores in Cork and Waterford.

Geoff Byrne, chief operating office, Tesco Ireland, said, “We have an ambitious development strategy for the business and are very excited to be expanding our Tesco Express model.

“We remain as committed as ever to delivering a rewarding shopping experience for our customers, which offers real value,” he added.

The Tesco Express model is proving very successful in urban settings and reflects evolving consumer demand for greater convenient shopping opportunities in high footfall areas.

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How will this impact the convenience sector? The mantra ‘less is more’ may apply here – as more consumers opt for smaller shops more often to save on costs, by only purchasinf what they need, when they need it – rather than the over-rated weekly ‘big shop.’

Ireland’s other supermarkets could follow Tesco’s lead in reducing the price of hundreds of products or risk losing market share, a retail analyst has suggested to the Irish Times, bringing on a ‘price war’ scenario.

Tesco said it has cut the price of more than 700 products with the price cuts averaging 10 per cent and including both own-brand products and branded products covering grocery staples as well as household and health and beauty products.

A 10 per cent cut in the cost of a weekly shop would amount to savings of more than €500 when spread out over the course of a year and if it is replicated by Dunnes Stores, SuperValu, Lidl and Aldi, it could have a significant impact on household budgets as well as pushing food inflation lower.

Tesco Ireland’s commercial director Joe Manning told the Irish Times that  the discounts were applied to “a hugely diverse range of items including grocery staples [and] household products”.

Meanwhile Kantar says the relentless rise of small FMCG brands has sent a warning to industry giants. However, astute big players perceive this signal differently – it’s an invitation to embark on a strategic shopping spree.

As cash-strapped consumers embrace the allure of alternative options, these emerging brands are seizing the spotlight, steadily gaining ground. What’s intriguing is that many of these up-and-comers have become targets on the very “shopping list” they’ve disrupted.

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Cathal Deavy, customer director, Tesco Ireland, said, “We know that customers are continuing to keep a close eye on their budgets, and we are doing everything we can to help them to spend less, every day.

“As we start the new year, our spend-less mix of low everyday prices locked on hundreds of products until Easter, Aldi Price Match, and Clubcard Prices is something customers can trust to help keep their budgets in check for household favourites, store cupboard staples, and added extra treats for the long January days.”

Clubcard Prices

As well as popular branded products, prices have been locked on many favourite own-brand staples. This new-year price lock follows a similar initiative, which saw prices frozen from October until the start of 2023.

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