He takes over from former CEO Tara McCarthy and Interim CEO Michael Murphy, and is scheduled to take up the position on November 1st.

Mr O’Toole is currently CEO of Bord Iascaigh Mhara, Ireland’s Seafood Development Agency and is highly experienced in global food marketing, sustainability development and change leadership.

Announcing the appointment, Chairman of Bord Bia, Dan MacSweeney, welcomed Mr O’Toole and “the knowledge, experience and insight he brings to the role and to the organisation”.

“His considerable experience in the agrifood sector, depth of international experience and strong corporate, strategic and operational expertise makes him an ideal leader to deliver strategic transformation, building on the great work of his predecessors and the rest of the Bord Bia team,” Mr MacSweeney said.

“We look forward to working with Jim, and are confident his leadership will ensure Bord Bia continues to deliver on its strategic mission to promote sustainably-produced Irish produce to customers around the world.”

It is anticipated that Mr O’Toole will join Bord Bia in November when Michael Murphy will return to his position as Director of Organisation and Industry Talent.

“I am deeply honoured to be appointed as Bord Bia’s CEO and I look forward to working with the Board and the talented team in Bord Bia to implement the recently published strategy,” Mr O’Toole said.

“I have been most fortunate to have previously spent over twenty years in Bord Bia and more recently have had the privilege of being the CEO of Bord Iascaigh Mhara for over five years. I sincerely wish my BIM colleagues the best for the future and look forward to continuing the close collaboration between the two agencies.”

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Bringing more than 20 years’ experience of sales leadership to the business, Declan will be responsible for maintaining the wholesaler’s strong partnership ethos, supporting customers as they continue to emerge from the pandemic, which saw customers innovating with new business models to meet challenges.

With the pandemic also accelerating the move to digital for many foodservice customers, Declan will take the lead on migrating and recruiting customers to the new and improved online store, creating a seamless shopping experience on the business’s fastest growing channel.

He will support Musgrave MarketPlace on its brand promise of being First for Service, First for Choice and First for Value to Foodservice customers all over Ireland.

An accomplished leader, Declan has a wealth of experience in sales and channel management across field sales, inside sales and digital sales in B2B and B2C markets.

He has held several senior commercial roles, most recently as Head of Sales in Bulmers and prior to this Head of Sales in Sysco and Head of Sales in Eir. Declan will bring his collaborative leadership style to the business, with an emphasis on coaching and mentoring.

Speaking on the announcement Declan Flood said: “I’m delighted to join Musgrave MarketPlace as Head of Foodservice Sales and I look forward to sharing my extensive sales and management experience with the business. I’m excited about the prospects for Musgrave MarketPlace and will work closely with the management team and our colleagues to implement a challenging but rewarding strategy, identify new commercial opportunities and support our customers.”

Michael McCormack, Managing Director, Musgrave MarketPlace, said: “It is with great pleasure that I announce Declan Flood has been appointed to Head of Foodservice Sales in Musgrave MarketPlace. Declan has an outstanding track record in sales leadership and will be a fantastic addition to the management team as we continue to drive growth and invest in our foodservice business. As a company, our aim is to grow good, sustainable businesses for our customers and Declan will be a key part of this.”

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