• New Oasis of Taste Food Hall opens in Citywest, with three O’Briens Café and Bagel Factory locations to follow in Smithfield, Carlow Town and Limerick City
• Openings support BWG’s ambition to add 25 new locations by 2030, alongside more than 50 franchisee partners nationwide

BWG Foods (BWG) has announced the opening of four new foodservice locations across Ireland through its O’Briens Café, Abrakebabra, Bagel Factory and Oasis of Taste Food Hall portfolio, creating over 100 jobs and further strengthening the group’s national franchise network.

The expansion includes the newly opened Oasis of Taste Food Hall in Citywest Shopping Centre, the Group’s fourth food hall in Dublin, alongside three new O’Briens Café and Bagel Factory locations due to open in Carlow Town, Smithfield in Dublin and Limerick City by year end. Oasis of Taste is a food court format that features O’Briens Café, Bagel Factory and Abrakebabra offerings, all under one roof, catering to families and individuals of all generations.

The new openings form part of the BWG’s wider foodservice growth strategy, which is focused on identifying franchise opportunities in strong local and secondary locations. BWG is targeting areas with growing populations, established commuter catchments, and local destination centres that attract high footfall.

BWG is also seeking opportunities to partner with local entrepreneurs in existing foodservice sites, allowing for franchise developments that will benefit from the awareness, marketing support and customer trust of some of the country’s best‑known quick service restaurant brands.

Overall trading across the quick service restaurant business (O’Briens Café, Abrakebabra, Bagel Factory and Oasis of Taste Food Hall) is growing year-on-year, with annual sales projected to exceed €50 million, providing positive momentum as BWG continues to invest in its portfolio and progress its ambition to add 25 new locations by 2030. The four new sites are expected to create approximately 100 jobs, while the wider franchised store network currently employs over 1,200 people nationwide.

The announcement follows BWG’s acquisition of the O’Briens Café, Abrakebabra, Bagel Factory and Oasis of Taste Food Hall brands earlier this summer, marking its entry into the quick service restaurant sector and adding a 72-location estate to its portfolio that also includes over 1,000 SPAR, EUROSPAR, LONDIS, MACE and XL stores across the country.

Michael Collins, Chief Wholesale and Logistics Officer at BWG said: “When we acquired these brands, we saw a clear opportunity to build scale in a fast-growing part of Irish foodservice. The portfolio brings together quick service restaurant brands with strong customer recognition, proven franchise relationships and a footprint across the types of locations where quality, convenience, value and familiarity really matter. We are delighted to continue expanding the portfolio with four new openings across Dublin, Carlow and Limerick. That momentum is already coming through and underlines the opportunity to grow the portfolio further.”

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• BWG plans to add 25 new locations by 2030 in response to growth in foodservice demand

BWG Group (“BWG”) has completed the acquisition of the trading business for some of the country’s best‑known quick service restaurant brands, including O’Briens Cafe, Abrakebabra and Bagel Factory.

The acquisition represents BWG’s entry into the Quick Service Restaurant (QSR) sector and further strengthens the Group’s position across the foodservice market. As a leading foodservice, retail and wholesale operator, BWG views the QSR sector as a natural extension of its existing activities and a compelling long‑term growth opportunity with the sector now accounting for approximately 37 percent of the total foodservice market.

The acquired business operates a network of 72 locations nationwide, comprising 47 O’Briens and Bagel Factory outlets, 17 Abrakebabra restaurants and 8 Oasis of Taste Food Halls, supported by over 50 franchisee partners. The acquisition will complement BWG’s extensive brand portfolio that includes over 1,000 SPAR, EUROSPAR, LONDIS, MACE and XL stores across the country, and further enhances its ability to serve customers across multiple food channels.

The acquisition aligns with BWG’s long‑term strategy of building scale across complementary foodservice channels and partnering with independent entrepreneurs, and the franchise‑led operating model of the acquired business is closely aligned with BWG’s long‑standing tradition of supporting and investing in independent operators.

The acquired brands hold strong market positions and benefit from a broad footprint of strategically located sites across shopping centres, high streets and transport hubs, offering fast, convenient and premium food to consumers throughout Ireland, while offering strong prospects for future growthJ

John Moane, Group Chief Executive, BWG Group, said:

“The O’Briens Cafe, Abrakebabra and Bagel Factory brands are all long‑established, trusted names with strong customer recognition and a proven franchise model. BWG Group sees significant opportunity to build on these foundations, supported by a highly experienced franchisee base with deep operational expertise and local market knowledge. This sector has proven to be one of the most resilient and consistently growing areas of the Irish foodservice market and this acquisition positions BWG strongly to participate in that growth.”

Following the transaction, O’Briens Cafe, Abrakebabra and Bagel Factory will operate as a single entity subsidiary of BWG Group with the existing management team leading the next phase of growth, working with current franchise partners while continuing to develop a strong pipeline of new franchisees.

BWG Group has set a clear growth ambition for the business to expand by 25 additional locations by 2030, bringing the network to almost 100 locations nationwide. Growth will be driven by increased geographical reach, enhanced digital ordering and delivery, and continued investment in new product development. BWG Group also sees an opportunity for newly acquired brands to play a leadership role in innovation within the Irish QSR sector.

BWG Group will support the growth of O’Briens Café, Abrakebabra and Bagel Factory by leveraging the scale, expertise and infrastructure of the wider Group. The business will benefit from access to BWG Group’ central services, including HR, IT, Finance and Trading, enabling efficient growth while maintaining the entrepreneurial strengths of the existing franchise model.

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The new ‘Doritos® Abra Taco Nachos’ come in two options to suit your palate – choose from a hotbed of Doritos Chilli Heatwave or Doritos Tangy Cheese, both creating a different experience for the ultimate loaded nachos.

Abrakebabra, Ireland’s much-loved restaurants and takeaways, have joined forces with global brand Doritos, and together have collaborated closely on creating this exciting new taste sensation.

Doritos® Abra Taco Nachos involve a decadent layer of Doritos that come in the customer’s flavour of choice, topped with Abrakebabra’s signature taco beef, legendary taco sauce and cheddar cheese topping.

It’s crunch time at Abrakebabra with the glorious ‘Doritos® Abra Taco Nachos’ and this exciting new addition to their menu, which is sure to have the nation coming back for more.

Available now from Abrakebabra nationwide – price €5.60

 100% Irish owned

Abrakebabra is a 100% Irish owned fast-food company, which first opened in 1982 in Rathmines, Dublin. A small team of people with big ideas were brought in to help create the brand that went on to become Ireland’s largest kebab chain. There are now 30 stores across the country. Abrakebabra don’t just specialise in kebabs, they also offer an extensive menu including their famous Taco Fries and various other loaded fries, as well as the cult-favourite Abraburger, Chicken Baguettes, and now the Doritos Abra Taco Nachos, as well as Magic Sauces which are available in supermarkets.

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Ireland’s number one food outlet Abrakebabra, has just launched a new limited edition Ultimate Chilli Sauce, as part of their “Magic Sauces” range. Foodies across Ireland came in their droves to Abrakebabra over the years requesting the famous “Ultimate Chilli Sauce” as a topping on best-selling dishes such as kebabs, burgers, baguettes and loaded fries, and now this sauce is available to bring home so food lovers can jazz up their dishes this summer.

Abrakebabra has now made it possible for lovers of their classic dishes, to introduce their distinctive flavour into home cooking with the Magic Sauces range, which currently has three options available- “Famously Garlic Sauce”, “Legendary Taco Sauce” and now the limited edition “Ultimate Chilli Sauce”.

The new limited edition Ultimate Chilli Sauce is vegan friendly and spicy enough to lift a dish, but not enough to make you cry! Barbecue afficionados and home-cooks will appreciate the delicious tasting sauce, which went through rigorous sampling rounds to make sure the quality and taste of the sauce is the same as it is in Abrakebabra outlets.

The sauce is available to buy at Supervalu and Centra stores (RRP €2.50).

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