{"id":16362,"date":"2021-05-05T11:31:32","date_gmt":"2021-05-05T11:31:32","guid":{"rendered":"https:\/\/forecourtretailer.com\/?p=16362"},"modified":"2021-05-05T11:31:32","modified_gmt":"2021-05-05T11:31:32","slug":"grocery-market-slows-down-discounters-and-supervalu-best-performers-kantar","status":"publish","type":"post","link":"https:\/\/forecourtretailer.com\/grocery-market-slows-down-discounters-and-supervalu-best-performers-kantar\/","title":{"rendered":"Grocery market slows down &#8211; Discounters and SuperValu best performers &#8211; Kantar"},"content":{"rendered":"<div class=\"td-post-header td-pb-padding-side\">\n<header>\n<div class=\"meta-info\">Latest figures from Kantar show that growth in the grocery market in Ireland slowed to 1.9% in the 12 weeks ending 18 April. In the most recent four weeks, sales actually declined by 3.3% compared with the same period last year when Irish shoppers stocking up ahead of the first national lockdown generated record-breaking sales for the supermarkets.<\/div>\n<\/header>\n<\/div>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>Emer Healy, retail analyst at Kantar, commented: \u201cIt\u2019s hard to believe that we\u2019ve been living with restrictions for over a year now, and it means grocery market growth will fluctuate in the coming months as we compare sales against the different stages of lockdown in 2020. Growth may have dipped year on year in April, but we\u2019re still some way from normal and take-home grocery spending remains an incredible 19.4% higher than pre-pandemic levels. With restrictions still firmly in place and most of us eating all our meals at home, the average household grocery bill was \u20ac245.10 higher in past 12 weeks than in 2019.\u201d<\/p>\n<p><strong>Venturing out<\/strong><\/p>\n<p>While Ireland remains in lockdown, there were signs of growing consumer confidence this month. Healy said: \u201cAs the vaccine rollout continues, Irish shoppers are beginning to venture out more and they visited the supermarket an additional 3,992,538 times in the past four weeks compared with this time last year. This is the most shopping trips in a month since March 2020. The mostly vaccinated over 65s are leading the return and increased their visits to bricks &amp; mortar stores by 13.7% compared with this time last year \u2013 ahead of the national rate of 8.9%.\u201d<\/p>\n<p><strong>Online sales slow down<\/strong><\/p>\n<p>As people return to physical stores, the boom in online grocery shopping has started to soften in Ireland. Online grocery sales still grew by 29.3% in the past four weeks, but this was the slowest rate in a year as people added slightly fewer items to their digital orders and felt more comfortable visiting the shops.<\/p>\n<p>\u201cIt\u2019s clear that people are itching to get out and about and visit stores again, but that doesn\u2019t mean completely waving goodbye to their new online shopping routines anytime soon,\u201d said Healy.<\/p>\n<p>\u201cOnline grocery accounted for 5.6% of sales in the past 12 weeks \u2013 a significant jump from the pre-pandemic level of 2.5% \u2013 and 16.5% of Irish households placed an order during this period. With all retailers now offering some form of digital service, either directly or through partnerships with delivery platforms, many shoppers have been converted to the ease of online grocery long term and will continue to balance it with smaller in-store shops in the future.\u201d<\/p>\n<p><strong>Treat yourself<\/strong><\/p>\n<p>Looking at the performance of individual retailers, SuperValu and Lidl benefited from consumers wanting to treat themselves this month, experiencing significant growth in shops where more than a third of the basket was made up of treats such as alcohol and confectionery. At SuperValu and Lidl, these indulgent shops increased by 19% and 21.5% respectively year-on-year.<\/p>\n<p>SuperValu continued to hold the largest share of the grocery market at 22.5%, its highest level since June. Meanwhile, Tesco\u2019s sales increased by 2.0%, as the grocer attracted new customers to boost sales by \u20ac1.1m.<\/p>\n<p>Dunnes accounted for 21.1% of grocery sales this period. As new regulations that restrict alcohol promotions through customer loyalty schemes come into force, Kantar highlighted that Dunnes saw its share of alcohol sales drop by 2.8 percentage points in the past 12 weeks.<\/p>\n<p>Lidl received the most significant boost from people making extra, smaller shops this month. Basket-sized trips increased by 8.8% year on year at the retailer, helping it to achieve the fastest growth this period. Aldi held 12.0% of the market as shoppers continued to pick up additional items in store.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-194105 aligncenter\" src=\"https:\/\/www.kamcity.com\/wp-content\/uploads\/2021\/05\/Kantar_Ireland_grocery_market_shares_May_2021.png\" alt=\"Kantar_Ireland_grocery_market_shares_May_2021\" width=\"600\" height=\"437\" \/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Latest figures from Kantar show that growth in the grocery market in Ireland slowed to 1.9% in the 12 weeks ending 18 April. In the<\/p>\n","protected":false},"author":6,"featured_media":15353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[475,271,107,55],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grocery market slows down - Discounters and SuperValu best performers - Kantar - Ireland&#039;s Forecourt &amp; Convenience Retailer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forecourtretailer.com\/grocery-market-slows-down-discounters-and-supervalu-best-performers-kantar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grocery market slows down - Discounters and SuperValu best performers - Kantar - Ireland&#039;s Forecourt &amp; Convenience Retailer\" \/>\n<meta property=\"og:description\" content=\"Latest figures from Kantar show that growth in the grocery market in Ireland slowed to 1.9% in the 12 weeks ending 18 April. In the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forecourtretailer.com\/grocery-market-slows-down-discounters-and-supervalu-best-performers-kantar\/\" \/>\n<meta property=\"og:site_name\" content=\"Ireland&#039;s Forecourt &amp; Convenience Retailer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/irelandsforecourtretailer\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T11:31:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forecourtretailer.com\/wp-content\/uploads\/2020\/10\/shutterstock_534379696-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1919\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julie Nash\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IFCRmag\" \/>\n<meta name=\"twitter:site\" content=\"@IFCRmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julie Nash\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/forecourtretailer.com\/grocery-market-slows-down-discounters-and-supervalu-best-performers-kantar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/forecourtretailer.com\/grocery-market-slows-down-discounters-and-supervalu-best-performers-kantar\/\"},\"author\":{\"name\":\"Julie Nash\",\"@id\":\"https:\/\/forecourtretailer.com\/#\/schema\/person\/274e69b0c80b0d044121aa8b4a5612a4\"},\"headline\":\"Grocery market slows down &#8211; 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