Delivery is an important sales channel for Tortilla as the food offering is well-suited to being consumed off-premises.

The Group delivered more than 1.5 million mains across Uber Eats, Just Eat and Deliveroo in 2023, whilst maintaining an average of 4.6-star customer app rating. The Chicken Pibil Burrito won first-place for most ordered dish in 2023.

Whilst the Group’s multi-partner approach to delivery has supported strong growth in sales volumes and awareness, delivery commission charges have challenged margin performance.  To mitigate this, the Group sought for a new delivery structure and to strengthen the relationship between fewer partners.

Furthermore, Uber Eats UK had the highest order growth in the industry in 2023, with Gross Bookings up nearly 20% year-over-year.

The refined strategy will see Tortilla collaborating on some exciting marketing efforts; including the launch of exclusive products and offers, and heavy investment into brand awareness to attract new customers through a growing UK customer base.

The recent review is part of a series of wider ongoing management initiatives as the Group remains focussed on its strategic objective to drive EBITDA margin and profitability.

Andy Naylor, UK Managing Director at Tortilla says: “We’re delighted to extend our relationships with Uber Eats and Just Eat. We are confident that these strategic partnerships will play a key role in supporting sustainable, profitable growth across the important delivery channel, underpinning our growing presence as the UK’s leading fast-casual Mexican brand.”

Matthew Price, General Manager UK, Ireland and Northern Europe at Uber Eats comments: 

“We’re thrilled to be building on what has been an incredibly successful partnership to date with Tortilla. The Tortilla menu is loved by our customers; ticking the boxes of flavour and freshness, speed and affordability, and we are really excited for the next steps in our partnership.”

The post Tortilla Partners with Uber Eats and Just Eat appeared first on Ireland's Forecourt & Convenience Retailer.

Currently the SSP and Tortilla franchise includes five sites across the UK, with Manchester Piccadilly train station being the most recent to open in H1 2023.

Franchise partnerships are a key part of Tortilla’s growth strategy, as transport hubs, universities and other such locations become such an increasingly important channel to access consumers. Tortilla’s proposition and operating model are perfectly suited to franchising with the simple kitchen setup being easy to replicate, while Tortilla’s central production food model provides consistency of food quality and enables franchisees to quickly train employees.

Richard Morris, CEO at Tortilla, said:

“At Tortilla, our fundamental purpose is to provide outstanding food, at excellent value for money and great service. Our relationship with SSP has been hugely successful since we launched with them in 2019 at Euston station in London. Whilst Covid inevitably impacted the rate at which we opened sites, we have since launched record breaking sites in London Gatwick and Bristol Airport, as well as Leeds MSA and Manchester Piccadilly station. 

We are excited to continue our partnership with more UK travel locations, and potential European equivalents over the coming years given SSP’s strong foothold across 37 countries globally.”

Cathy Granby, Business Development Director, SSP, said:

“SSP are delighted to continue our relationship with Tortilla, as we see the brand becoming more and more popular across all our locations within our travel hubs.

The offer is good value, travels well and is great quality. All the key ingredients for a successful travel food offer.

We look forward to opening more locations with Tortilla over the coming years.”

The post Burritos Aboard! SSP Confirm new sites and development pipelines with Tortilla Mexican Grill appeared first on Ireland's Forecourt & Convenience Retailer.