@sonsofbutchers_ #SonsOfButchers

April 3rd, 2025: Galway-based, Sons of Butchers, the fourth-generation master butchers turned plant-based innovators, are shaking up the frozen food aisle with the launch of two exciting new additions to their range: Trick’n Wings and Cod’n Fingers. These plant-based products bring the bold flavours and meaty textures the brand is known for – without the meat – making it even easier to enjoy delicious, plant-based, high-protein alternative comfort food at home.

Sons of Butchers swapped herds for herbs in 2021, developing a range of plant-based meat and dairy alternatives inspired by their butchery heritage. As an Irish food company leading the way in sustainable innovation, their latest launch marks a significant milestone in expanding high-quality, homegrown plant-based options from the fridge to the frozen aisle. These unique new products are a first for the Irish market, ensuring consumers have access to the very best in plant-based food choices.

Exciting New Additions

The new products offer delicious, high-protein options for those looking to reduce their meat consumption without sacrificing on flavour:

• Trick’n Wings – Crispy, juicy, and packed with deep, smoky flavours, these plant-based wings deliver that addictive crunch and meaty bite, perfect for tossing in your favourite sauce or enjoying straight from the oven.
• Cod’n Fingers – A flaky, tender inside with a light, golden batter, these plant-based fish fingers offer the taste and texture of the real thing – ideal for dipping, stacking in a sandwich, or serving with classic chips.

Each new product has been crafted with the same dedication to quality and taste that has become synonymous with the Sons of Butchers brand. Whether you’re looking for a game-day snack, a quick weeknight meal, or a guilt-free indulgence, Trick’n Wings and Cod’n Fingers are here to satisfy your cravings, straight from the freezer.

“We’re all about making sustainable choices easy and delicious,” said Daire Loughnane, Managing Director at Sons of Butchers. “As an Irish company, we are proud to be leading the way in plant-based food innovation, bringing unique products like Trick’n Wings and Cod’n Fingers to homes across Ireland. We believe in giving people more choice without compromise – delivering on taste, texture, and sustainability.”

Sons of Butchers’ Trick’n Wings and Cod’n Fingers are currently available in select Tesco retailers across Ireland, both in-store and online.

For more information about Sons of Butchers and their new products, visit @sonsofbutchers_ on Instagram, their TikTok channel @sonsofbutchers, or sonsofbutchers.ie.

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Galway- based, Sons of Butchers, the fourth-generation master butchers turned plant-based foodie masterminds, are thrilled to announce the expansion of their already popular range with the launch of their new ready meals. With two tasty options – Veggie Curry and Plant Based Bolognese – these sons of butchers never sit still when it comes to finding innovative ways to expand their range tasty plant-based alternatives.

Sons of Butchers swapped herds for herbs in 2021 and developed a wide range of plant-based meat and dairy alternatives. The new plant-based ready meals have been designed to complement and enhance the brand’s current top-selling products, presenting customers with even more tasty options to choose from when it comes to meat alternatives.

Exciting new range

The new products are perfect for vegans, veggies and anyone looking to reduce their meat or dairy intake, without sacrificing taste and texture. The ready meal products added to the Sons of Butcher’s range include:

1. Bolognese: rich and hearty, this Bolognese, delivers all the comforting flavours of the classic dish with a plant-based twist. Crafted with quality ingredients, this ready meal offers a satisfying, wholesome option for those seeking a quick and easy dinner solution. Ready in just 2-5 minutes, it pairs perfectly with your favourite pasta, making it an ideal choice for busy evenings.
2. Veggie Curry: This vibrant veggie ready meal features a mix of fresh vegetables in a fragrant curry sauce, designed to provide a delicious, nutritious dinner in minutes. Quick and convenient, this curry is perfect for pairing with rice and makes an excellent option for anyone looking to enjoy a plant based meal without the hassle of cooking from scratch.

Each new product has been crafted with the same dedication to quality and taste that has become synonymous with the Sons of Butchers brand. From the spicy kick of the Veggie Curry to the classic Italian flavours of the Bolognese, these offerings cater to a wide range of palates and dietary preferences.

“We are excited to introduce these new ready meals to our range,” said Daire Loughnane, Managing Director at Sons of Butchers. “While our roots are grounded in producing quality Irish meat products, we recognise the growing demand for convenient, high-quality plant-based alternatives. Our latest creations, plant-based Bolognese and Veggie Curry, reflect our commitment to offering consumers a broader range of choices for sustainable, flavourful meals, without compromising on taste or convenience.”

Sons of Butchers new ready meal range also features 93% less plastic packaging as well as the box itself being compostable, reflecting their ongoing commitment to reducing waste and offering more sustainable choices to their customers.

Sons of Butchers new ready meal range is available in select Tesco and Dunnes Stores retailers across Ireland, both instore and online.

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