Danone tightens product range to reduce costs

Linda Stewart — Mon, 20 Jun 2022 09:47:20 +0000

French food giant Danone is cutting the variety of products it sells to retailers to cut costs, Reuters has reported.

Supermarkets and the makers of packaged food are struggling to combat rising costs, and soaring inflation also means shoppers are tightening their belts.Earlier this year, some food stores were forced to take products off shelves because they could no longer afford to sell them.

Those factors are prompting one of the world’s top food manufacturers to rethink how it sells its best-selling products which range from Activia yoghurt and Evian water.

“Inflation is a dynamic, particularly in Europe, that we need to start to get used to,” Ayla Ziz, Danone’s global head of sales, said.

The company is cutting back on so-called “stock keeping units” (SKUs), meaning that some supermarkets will have fewer variations of Danone products when it comes to flavours and sizes, she said.

Having fewer SKUs would help cut costs per type of product, she said, adding that Danone was reviewing its “entire portfolio” with every customer to see which SKUs it wants to discontinue.

Consumer companies like Danone make many versions of the same product – from big and small tubs of the same yoghurt to different flavours and value packs.

Simplifying its range means some of these could be sacrificed to make it cheaper for retailers to stock and manage a smaller, less complex inventory.

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Coca-Cola Zero Sugar Zero Caffeine now available in Irish stores

Linda Stewart — Fri, 10 Jun 2022 08:41:34 +0000

Coca-Cola Zero Sugar Zero Caffeine^TM is a refreshing take on the much-loved Coca-Cola Zero Sugar taste, and offers consumers the option to enjoy their favourite drink in the evening, post work or play.

Coca-Cola knows its fans lead incredibly busy lives, so the iconic brand is seeking to help adults get as much out of their evenings as possible.

Coca-Cola Zero Sugar Zero Caffeine is the perfect, uplifting taste experience after a long day, offering a healthier option with no caffeine and no sugar.

Winding down in the evenings has never been easier with Coca-Cola’s iconic original taste – try that taste of joy with Coca-Cola Zero Sugar Zero Caffeine in store now.

The Coca-Cola Company Frontline Activation Lead for Ireland, Aisling Wilde said: “For many of us, the pace of life has suddenly accelerated and we’re busier than ever. Juggling life, work and families, and it can be all consuming, so we wanted to create a product which celebrates that post work feeling, when the evening becomes your own and you finally get to relax!”

Coca-Cola Zero Sugar Zero Caffeine is available across the Island of Ireland in 500ml, 1L and 2L PET bottles and in 4-pack and 12-pack 330ml can SKUs.

Coca-Cola Zero Sugar Zero Caffeine bottles will retail at €1.60 in ROI and £1.40 in NI per 500ml bottle, €1.70 in ROI and £1.50 in NI per 1L bottle and €2.70 in ROI and £2.30 in NI per 2L bottle.

The 330ml can 4-pack will retail at €3.80 in ROI and £3.05 in NI and 330ml 12-pack at €10.90 in ROI and £8.00 in NI.

Coca-Cola Zero Sugar Zero Caffeine will be supported by a product drop campaign to media and influencers; sampling of the product across the country; Digital & Media and Social Media Advertising.

Instagram: @cocacolaeu

#CocaColaZeroZero

The post Coca-Cola Zero Sugar Zero Caffeine now available in Irish stores appeared first on Ireland's Forecourt & Convenience Retailer.

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Danone tightens product range to reduce costs

Coca-Cola Zero Sugar Zero Caffeine now available in Irish stores