Speaking at the campaign launch, he commented: “I’m delighted to continue my long-term involvement with SPAR to highlight the SPAR Better Choices message and promote the importance of healthy eating. With three daughters at home, I appreciate the difficulties parents can have choosing between the convenient or nutritious option when preparing a meal, particularly when trying to get back into a back-to-school routine.

“The SPAR Better Choices recipes manage to tick both those boxes while making food preparation fun, meaning that making breakfast or lunch can be a wholesome family activity.”

SPAR Sales Director Colin Donnelly added: “At SPAR we understand that the back-to-school period can be stressful for parents. Through our Better Choices Programme we aim to offer quick, nutritious and affordable solutions that are easy to find in store and take the hassle out of mealtimes, both at home and in school. We’re excited to launch the SPAR Better Choices Little Chefs’ campaign, and can’t wait to see what budding kitchen geniuses nationwide come up with!”

The SPAR Better Choices Little Chefs’ recipes can be found on www.spar.ie , with details of how to enter the competition on SPAR’s Facebook page @SPARIreland  and Instagram page @SPAR_Ireland

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As parents and children across the country prepare for the return to school, SPAR is making lunch box options more exciting and appetising for children and parents alike through recipes and an extensive range of fresh and healthy produce.

As part of the SPAR Better Choices campaign, SPAR has created recipe ideas for lunch boxes, after-school snacks and weekend treats that are packed full of nutritious fruit and vegetables and help encourage healthy habits into weekly routines.

The leading Irish convenience retailer is leaning into using language as a way to engage children, with recipes like Veggie Dib Dabs, Love Heart Toasties, Star Faced Sambos and many more to make sure that packing lunches for school is both fun and nutritious.

SPAR and Seamus have produced a ‘Seamus Says’ video series which sees the Ireland and Everton captain provide top tips for keeping children active after school and at the weekends.

SPAR is also giving families the chance to win a kitchen kit of essential kitchen utensils and a €50 SPAR voucher to stock up on healthy choices ingredients. To be in with a chance of winning and to also access all of Seamus’ top tips, simply visit SPAR’s social media accounts.

Throughout the campaign Clare-based lifestyle content creator Emma O’Leary, who runs the Instagram account @lifewithtinyhumans, will take to her own kitchen and show followers just how easy the recipes are to follow as she gets her own kids back to school.

As a father of three, Seamus, appreciates the importance of a healthy balanced diet and regular exercise. Speaking at the campaign launch, he commented: “I am thrilled to be involved again with SPAR Better Choices this year. I know how hectic the return to school can be for some parents and with three growing daughters at home, who are preparing to go back to school, it’s really important that they have healthy and tasty meals as they settle back into their school routine.

“I am delighted to be working with SPAR to promote the importance of healthy eating and the importance of exercise and we are really looking forward to trying some of the SPAR Better Choices recipes at home!”

SPAR Sales Director Colin Donnelly added: “At SPAR we are committed to providing our customers with the best product offerings across our stores. Our aim is to offer parents affordable solutions for their families and to give piece of mind in knowing that they can always rely on us to have a great choice of healthy options when it comes to preparing for the return to school this year.”

Caption: Republic of Ireland and Everton captain Seamus Coleman helps launch SPAR’s Better Choices campaign 

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Republic of Ireland and Everton captain, Seamus Coleman, today launched SPAR’s Better Choices summer 2021 campaign, available now in SPAR stores nationwide. SPAR has extended its Better Choices range for summer 2021, bringing healthier food and refreshment options into Irish homes, gardens and parks in this season of outdoor dining.

Created in partnership with dietitian Ellen Roche in 2016, SPAR’s Better Choices programme has evolved year on year to carefully select the finest products and give customers guidance on choosing the best foods for their lifestyle while on the move. As well as SPAR own-brand products, the range includes a selection of goods from suppliers Glenisk, Green Farm, Kelkin, Free-ist and Glenmór.  Available now in more than 400 SPAR stores across Ireland, the range of Better Choices products are easily identifiable by its green sticker.

Online hub

In addition to the in-store selection, SPAR, in conjunction with Ellen Roche, has created a specially curated online hub at www.spar.ie/betterchoices to provide customers with delicious recipes and suggested shopping lists to make planning for staycations, barbeques and match nights in, simple, healthy and tasty. Recipe suggestions include whole-wheat pizzas, fish fajitas, steak skewers with avocado salsa and watermelon, feta and olive salad.

Returning SPAR Better Choices ambassador, Seamus Coleman, is a busy and active father of three who appreciates the importance of a healthy diet.  Speaking at the campaign launch, he commented:

“As someone who is always on the move, I understand that it can sometimes feel hard to make healthy choices when dining on the go. SPAR’s Better Choices range is the perfect solution to this, making healthier food and snack choices available across Ireland, without sacrificing on taste.

Better Choices

“Instead of reaching for less nutritious snacks and comfort foods, search for the Better Choices sticker in store and be happy in the knowledge that you are nourishing your family with healthy foods. When I’m planning BBQs with friends and day trips with my daughters this summer, SPAR will be my first stop!”

SPAR Sales Director, Colin Donnelly, added “This summer is unique as we’ll be spending more time at home and outdoors than ever before, and so we need more sources of inspiration when it comes to healthy eating. That’s why we have expanded our SPAR Better Choices programme in-store and provided suggested shopping lists and recipes on our online hub to make healthier eating accessible to everyone, whatever the occasion.”

www.spar.ie/betterchoices

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