RGDATA’s Christmas campaign is designed to encourage people to ‘shop local, buy Irish’ and invest in their local community. “We want to emphasise that by shopping in your local family owned store you are investing in the beating heart of your community,” says RGDATA Director General Tara Buckley.

The short animation is available to share on your store’s Facebook or Twitter page, culminating in the central message: “Buy Irish in a family-owned Irish shop at Christmas and everyday, to keep the beating heart of your community alive.”

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