Hosted by BWG Foods, owners and operators of the XL Retail brand in Ireland, the prestigious awards ceremony recognises outstanding retail practice across the XL Retail Group nationwide.

The XL Retail Awards are presented to XL stores that demonstrated outstanding industry excellence following a comprehensive programme of inspections and audits carried out by Ireland’s leading Retail Audit company, SMA Retail Specialists.

Scully’s XL Daingean has been a part of the XL Group for the past 13 years and Enda took on a major redevelopment of his business in 2019, moving location and upgrading from a 800 sq ft store to a 3,800 sq ft store incorporating full off licence, sit down area, full butchery and a post office. The store has an excellent full deli offering, very strong coffee offering with Insomnia Coffee, and has a very extensive range of confectionary, soft drinks and grocery.

Scully’s XL was also named Loyalty Champion on the night.

Paul Bealin, XL Retail Group Sales Director, said: “XL retailers strive for excellence in every aspect of their service to their shoppers and the local communities in which they are embedded. In meeting the exacting standards of the independent SMA Audit, our retailers have illustrated their commitment to being industry leaders in the retail sector and their focus on exceeding customer expectations.

“I want to congratulate Enda and all in Scully’s XL Daingean on continuing to set the benchmark for the XL brand and marketplace overall. Their efforts have been truly outstanding and their recognition is very well-deserved.”

Bob Moore’s XL Kells was named Best Fresh Produce store on the night, while Robert Bergin’s XL Derrinturn in Kildare was named Best Fresh Foods store.

Castlebar business Chris and Paul Scriney’s XL was a joint winner of the Best Impulse Offering award, while Laura Criney’s XL was named Best Newsagents at the awards night.

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The ‘Marty Party will take place initially in Wexford and Drogheda in June and will be a mixture of gameshow classics, live music, dance and special guest appearances from Marty’s  contacts, including Eurovision winners, Paul Harrington and Charlie McGettigan.

XL says the show will showcase what Marty is all about … “It’ll be Fun, Loud, Over-the-top, and it’s guaranteed to keep you on the edge of your seat!”

Paul Bealin, XL sales director, said: “Marty is a fascinating character with a personality and likeability that has endeared him to the whole nation over the course of his career on Irish television and radio. When the opportunity presented itself to support these events, we were delighted to get involved.”

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