With research revealing that Halloween is the fourth largest retail event in the UK, Nisa’s promotional event caters to a range of shopper missions from those looking for sweet treats to those on the hunt for a deadly deal to accompany a more intimate fright night at home.

The event, which is available in stores now, features freakily-good deals on a raft of sweet and savoury treats including Cadbury Goo Heads Cake Bars 5pk and McVitie’s Funny Bones Cake Bars 7pk for £1 each, Mr Kipling Fiendish Fancies 8pk and Toffee Apple Pies 8pk for £1.50 each, Fanta 2ltr bottles for £1.50, and Pringles 200g tubs for £1.55 – that’s half price.

And shoppers can keep the trick-or-treaters at bay with Swizzels’ Sweet Surprise Tubs for two for £5, Fruit-tella Duo Stix for £1 and Maltesers Fun Size Packs for £1.50.

“Last year the UK found itself in regional lockdowns around Halloween and consumers were advised that they should avoid trick or treating to help stop the spread of Covid-19. Because of this long wait children up and down the country will be itching to get dressed up and pay a visit to their neighbours on the hunt for sweet treats,” said Nisa’s Seasonal Manager, Hannah Goodwin.

To cater for those opting for a quieter night in with a scary movie, the popular two Co-op pizzas (Big Five Cheese Classic Crust Pizza and Co-op Meat Meltdown Classic Crust Pizza) and two sides (Deep Garlic Flatbreads and Co-op Family Chocolate Fudge Pudding) deal is also available for just £10.

Nisa’s Halloween campaign is supported with in-store point of sale – including window clings and bunting – and is featured on consumer leaflets, as well as on the Nisa Locally website. On the website, shoppers will also be able to find hacks on creating Halloween decorations and inspiration for a scare-filled party.

Promotions manager, Laura O’Hearne said: “Halloween falls on a Sunday this year meaning shoppers are likely to celebrate over the entire weekend. And the event isn’t only about trick-or-treating. Adult parties or even nights in front of the television are also extremely popular – especially as some consumers still choose to avoid unnecessary social contact due to the pandemic.

“Because of this we are encouraging partners to keep a mixture of products on the shelves right up until the big day to cater for a wide range of shopper missions.”

Research shows that almost half of Halloween shoppers purchase more than they anticipated when in-store, so to capitalise on impulse purchases Nisa is also providing partners with a range of Halloween accessories including a Co-op Pumpkin Carving Set at £1.39*, Co-op Pumpkin and Ghost Garlands at £1* each and Co-op Halloween Buckets at £1.25*.

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Available for Nisa partners to order from October 8, this year’s range combines Co-op own-brand alongside branded options to cater for the needs of all customers.

As well as the popular favourite lines, there is a wide selection of new products available including an Easter NPD from Galaxy which is exclusive to Nisa and Co-op.

Partners are being encouraged to make the most of the sales opportunities with a fast start and getting stock in early.

Chris Walker, offline marketing manager at Nisa, said: “After Christmas, Easter is the largest retailing opportunity and it’s not just Easter but the whole of spring that has now become a key trading period in the year.

“There is an abundance of NPD featured in our brochure, including a Nisa and Co-op exclusive, and these products should really drive excitement among shoppers and offer a point of difference to our partners.”

This year’s brochure includes details of ‘Ways to Win’ this season and highlights the all-important must-stocks for 2022.

It also sets out plans and suggested products for early, mid, and late season and provides key insights and category management advice to support partners get the very best out of the period.

Printed brochures have been dispatched to partners this week and the brochure is also available online via Nisa’s order capture system.

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