Londis has been sponsoring Ireland’s Fittest Family for the last four years and the programme returns to screens on October 2.

Suzanne Weldon, chief marketing and communications officer, BWG Foods, said: “We are delighted with our sponsorship of RTÉ’s Ireland’s Fittest Family. The show is a perfect fit for Londis – it’s a family show that gives local people a chance to represent their families, communities and counties on the big screen, in a healthy, fun and competitive way.

“Londis is a family-oriented brand that operates at the heart of communities across Ireland. This sponsorship gives us an exciting platform to promote our healthy-eating options and to encourage everyone to be more active.”

Hurling icon Davy Fitzgerald helped to launch Londis Ireland’s Fittest Family season ten earlier this week.

Season Ten of Ireland’s Fittest Family, sponsored by Londis for the fourth year in a row, returns to television screens on Sunday 2 October.

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