The partnership marries the exceptional quality of bottlegreen’s award-winning cordials with the expertise of Edwards 1902 in crafting premium vodka. Available in three 5% ABV flavours – Elderflower; Raspberry; and Lime & Mint (RRP £2.50) – the 250ml vodka spritz cans are stocked by Sainsbury’s and Morrisons; and also obtainable from the Edwards 1902 website and other reputable outlets.

The cans result from the fusion of superior-tasting ingredients with mixology expertise. With all variants boasting less than 150 calories, the cans offer guilt-free indulgence for consumers who crave both flavour and quality.

The range is being launched with social, influencer and sampling campaigns which will extend throughout the summer, as well as shopper activation within stockists to encourage trial.

The ready-to-drink can market is worth £707m RSV* and growing at +14%, driven predominantly by cocktails and other higher ABV RTDs.

“We are thrilled to unveil this collaboration between bottlegreen and Edwards 1902,” said Sarah Lawson, Head of Marketing at Bottlegreen. “Our shared passion for quality and superior taste has resulted in a vodka spritz range that delivers a truly refreshing alternative for the ready-to-drink can market.

“The RTD category is dominated by high ABV cocktail cans that are often high in calories and sugar. Our research identified a gap for something premium and lower in calories but without any compromise in taste – a common need that was only currently being fulfilled by gin-based products.”

Emma Hamilton, co-founder of Edwards 1902, added: “This exciting collaboration brings together not only the finest flavours and ingredients into a new RTD format, but also celebrates a fantastic partnership between two successful British brands with a shared passion for quality and heritage.”

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Fashionistas, socialites and racing fans alike are being encouraged to secure their tickets for the Ladbrokes Festival of Racing and Down Royal’s annual Ladies Day festivities.

The programme for the two-day festival will open with the bottlegreen Grade 3 Hurdle on Friday 3^rd November, while Saturday 4^th will see fashion enthusiasts gather for the glitz and glamour of Ladies Day with riders and racegoers hoping to take home a win in the Ladbrokes Grade 1 Champion Chase.

This year Down Royal’s famous ‘Best Dressed Lady’ Competition will be sponsored for the first time by premium soft drinks brand bottlegreen, known for its iconic green glass bottles.

The crowned winner will receive the ultimate ‘Shop, Stay and Spa’ weekend experience. The package includes a luxurious overnight stay for two at the Culloden Estate & Spa including breakfast, a 50-minute ESPA spa treatment, a bottle of champagne and an eight-course tasting menu with accompanying wine pairings.

The winner will then treat themselves to a shopping spree at Victoria Square with a Personal Shopping Experience, including a complimentary Colour Consultation, and a voucher worth £1,000 – all just in time for the Christmas festivities.

The judging panel for the competition will include, Cool FM Presenter and fashion enthusiast Rebecca McKinney, 2023 Miss Northern Ireland winner Kaitlyn Clarke and Sarah Lawson, Head of Marketing at Bottlegreen Drinks (part of the SHS Group).

Commenting on bottlegreen’s inaugural sponsorship Sarah said: “We’re delighted to be sponsoring this year’s Best Dressed Lady competition and to be partnering with a premium brand which aligns perfectly with the bottlegreen experience. Our products combine the finest ingredients and delicious and versatile flavours which we can’t wait to see guests enjoying across both days of this year’s event.

“If you’re seeking a ‘girls-day-out’ like no other, we would encourage you to come and soak up the atmosphere of Ladies Day at Down Royal with bottlegreen and who knows, you could be in line for the big prize!”

Kathryn Holland, Commercial Manager at Down Royal added: “Every year Ladies Day continues to delight with the latest and most elegant, chic and stylish fashion on show. Our sincere thanks to bottlegreen for helping us to crown this year’s best dressed lady and for the sensational prizes on offer.

“As well as the ultimate VIP experience bestowed upon the overall winner, our top ten finalists will receive bottlegreen goodie bags worth £50. Ladies Day revellers are expected to pull out all the stops with eye-catching outfits and striking hats and we hope everyone enjoys an unforgettable experience at the two-day Ladbrokes Festival of Racing.”

The Ladbrokes Festival of Racing takes place on 3^rd and 4^th November. Gates open at 11am. For full details or to book tickets please visit downroyal.com.

The post bottlegreen and Down Royal Racecourse add a dash of extraordinary to Ladies Day appeared first on Ireland's Forecourt & Convenience Retailer.