The first multi-feed reverse vending solution in Ireland is now available at Kelly’s Spar Newcastle

Global reverse vending leader TOMRA Collection has released in Ireland TOMRA R1, a multi-feed reverse vending machine (RVM) that enables recyclers in Ireland’s deposit return system (DRS) to pour over 100 empty beverage containers into the machine in one go – rather than inserting them one by one. It is the first multi-feed RVM available in the Irish market since the start of DRS, on the 1st of February this year.

The TOMRA R1 offers an efficient, more user-friendly and convenient recycling experience. This can attract shoppers to the store and increase the volume of containers returned, driving increased loyalty and revenue for retailers.

Proven great recycling results in more store visits and spending

The TOMRA R1 has been a hit since its launch globally. Now, more than 600 machines are in operation globally, in markets like Germany, Norway, Sweden, Finland, Denmark and United States.

The desire for a fast-recycling experience was confirmed in a consumer study conducted by TOMRA in active DRS. 48% of respondents say they would like to use multi-feed reverse vending machines, and were interested in returning containers in bulk, rather than inserting them one by one.

“With the installation of Ireland’s first multi-feed unit, we’re making recycling more efficient and accessible for consumers across the country. This innovation enables faster, high-capacity returns, allowing more people to recycle easily and helping Ireland move closer to our sustainability goals. It’s an exciting step forward for TOMRA and for Ireland’s Deposit Return Scheme.” – says Peter Whelan, Managing Director, TOMRA Collection Ireland.

On behalf of Kelly’s Spar Newcastle, Brian Kelly, store owner says:

“We are delighted to introduce Ireland’s first multi-feed RVM, it’s an exciting milestone for all of us here in Kelly’s SPAR Newcastle. The TOMRA R1 will save our customers time as they can now recycle over 100 containers in seconds – while creating a more seamless and enjoyable recycling experience. We are all proud to lead the way in Ireland towards a circular economy and strengthening our commitment to sustainability at our store and community”.

Also commenting on the launch Ciarán Foley, CEO of Re-turn, said:

“We’d like to thank all those in the retail sector and the Scheme approved RVM suppliers for all the work they have done to help to make this important circular economy initiative such a success to date. We would also like to commend the Irish public on how they have embraced Deposit Return and look forward to their continued support.”

How does the TOMRA R1 work?

Recyclers simply open the hatch and pour their empty cans and plastic bottles into the machine and close the lid to begin the counting and sorting process. They then collect their voucher and start shopping. Ineligible containers are returned to the user via the reject chute.

With an accessible product design, the TOMRA R1 is easy to clean and maintain. TOMRA R1 is also the first RVM with an operator interface screen located inside the machine, so store personnel have all the information they need at their fingertips.

For recyclers, TOMRA R1 provides a mess-free recycling experience as there is no need to handle each bottle – consumers can do their part for the planet without getting their hands sticky. TOMRA R1 is also intuitive to use, reduces queues, and offers efficient and fast recycling. When returning over 100 beverage containers, recycling at TOMRA R1 is up to five times faster than using a single-feed solution, since containers do not need to be inserted one by one​. ​

The machine can be found at Kelly’s Spar Newcastle, located at Newcastle Service Station, Main St. Ballynakelly, Newcastle, Co. Dublin.

Features at a glance

Bringing together the premium products from different categories in TOMRA’s reverse vending portfolio, TOMRA R1 can pair with the T9 reverse vending machine to add handling of glass containers and connect to TOMRA’s MultiPac Air high-speed, high-capacity storage cabinets.

TOMRA R1 is powered by TOMRA Flow Technology for industry-leading recognition and system integrity​, and compatible with TOMRA Collection’s full portfolio of Digital products, which add value for both recyclers and retailers.

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Paramount features premium, full-flavour Virginia sun-ripened tobacco, meeting the needs of the majority of UK cigarette smokers, where over 90% of cigarettes sold are Virginia blends[1] and 83% are full-flavour tobacco[2].

Now available through UK Wholesale and Independent Retail channels, Paramount’s introduction reflects the growing demand for value options in the UK, with the value sector expanding by 5% in the past year[3] and now representing 30% of the UK cigarette market[4].

With great offers in wholesale to support the launch, Paramount is a top choice for value-seeking consumers. The brand is available in both full flavour king-size and super king-size formats, catering to a wide range of UK smokers.

The UK launch of Paramount follows the success of its debut in Germany, where it is currently the fastest-growing cigarette product since hitting the shelves[5]. Paramount has also launched successfully in a number of other European markets.

Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, stated: “The demand for value products that still offer high quality continues to grow. Paramount will be our best value product in the UK market – synonymous with great value and proven success on the Continent.

“Many smokers of value products are open to trying new brands if the price is right. Given its success in key European markets, we anticipate strong demand for the Paramount brand across the UK.”

* Retailers are free to set the retail price. In UK, discounted wholesale pricing for retailers who want to offer better customer value, can sell at £11.50 or less and still earn a good POR. E.g. retailers purchasing at the supported wholesale selling price, or below (if at a greater discount), and selling at £11.50 per pack = 5.00% POR. For full T&Cs, see your ITUK Rep. ITUK RRP as at October 2024 is £12.00 per pack

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At Peak, it is about providing a hassle-free nicotine experience that fits into your lifestyle. Our nicotine pouches are designed with quality and user experience in mind. They are crafted to offer a satisfying nicotine kick with smooth flavours that last, fitting seamlessly into your busy life — whether you’re on the go or just prefer a more subtle way to enjoy nicotine.

From months of testing and research,  Peak was born. Curated with the intention of taking the best features of the current nicotine pouch offering and creating the pinnacle of the category, this brand new nicotine pouch range is launching with 4 incredible flavours following market trends, and is available in 3 nicotine strengths: 4mg, 8mg, and 12mg to ensure maximum demographic reach.

Peak is made using high-quality, food-grade ingredients, and synthetic nicotine from the world’s sole FDA-cleared supplier of synthetic nicotine. As a result, the pouches provide a satisfying nicotine kick alongside top-quality and flavour-rich experiences to both new and existing nicotine pouch users alike.

These pouches come in the industry-standard slim format at ~29mm wide and ~12mm tall. This allows for a discreet yet comfortable experience when placed under the lip. A unique wet & dry pouch production ensures that users receive both instant & long-lasting satisfaction for up to 30 minutes. Each tin contains 20 pouches.

High Quality Flavours Experience

Peak Nicotine Pouches come in 4 highly sought after flavours.

Cool Mint, is a refreshing blend which delivers a cooling sensation with every use. Perfect for a feeling of clean freshness. Ice Mint is an intense chill of menthol combined with smooth mint flavours to provide an extra-cold, frosty rush.

Mixed Berries, ripe, juicy berry flavours meet a subtle menthol coolness with every pouch packing a flavourful, fresh punch. Finally we have  Classic spearmint flavour, balanced with cooling menthol for a smooth, refreshing experience.

Peak pouches have been crafted for those who demand more from life. People who thrive on performance, precision, and efficiency. No interruptions, no distractions, stay sharp, stay energized, and stay in the game.

Contact your Hale/Creative Distribution representative for more details.

*Nielsen Q3 data 

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HVO is a drop-in replacement for regular diesel and does not require engine modification. By eliminating up to 90% of carbon emissions, it is a readily available solution for businesses and motorists looking to lower their carbon emissions today. Each litre of biofuel supplied by Inver, including HVO, is ISCC-certified, providing complete transparency and traceability throughout the supply chain.

The two new locations, Inver Charleville and Inver Macroom, have been identified as key sites for expanding Inver’s offer to consumers. John O’Leary, Managing Director, explained, “Inver Macroom and Inver Charleville are already established one-stop shops with convenience products and services tailored to the needs of locals and motorists. Now, with HVO at the pumps, we can further support customers looking to reduce their carbon emissions, reflecting changing customer demands and supporting the energy transition.”

Making renewable fuels widely available to customers is part of Inver’s commitment to supporting Ireland’s energy transition. John said: “Since 2023, we have been successfully supplying HVO primarily to commercial and industrial customers’ fleets. We are now working on expanding that offer across our retail forecourt network.”

This expansion brings the number of sites with HVO across the Inver network to six, and also includes: Inver Fermoy in Co. Cork, Inver Castletroy in Co. Limerick, Inver Johnstown, and Inver Castlecomer in Co. Kilkenny, with further sites to follow. Commercial fleets and motorists can purchase HVO at the pump with their existing fuel cards, making the transition to HVO convenient and efficient.

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The Tobacco and Vapes Bill gives the UK Government the power to restrict the sale of vape flavours. The second reading of the Bill too place on 26th November, and ELFBAR has released comprehensive research on adult vaping behaviour, focussing on the influence of flavours.

Conducted by Opinium, the survey of 6,000 UK adult vapers highlights the essential role flavoured vapes play in supporting smoking cessation and reflects widespread consumer concern regarding potential flavour restrictions.

Key Findings on the Role of Flavours in Supporting Smoking Cessation:

• Risk of Smoking Relapse: 41% of adult vapers state they would switch back to smoking tobacco if flavour restrictions were introduced. This equates to 2.3 million UK adults(1)
• Effective Smoking Cessation Tool: 61% of adult vapers said having a range of flavours helps to stop them from going back to smoking tobacco
• Illicit Vapes: 38% of adult vapers in the UK would seek illegal vapes if flavours were restricted following a single-use ban

The research highlights that flavours are not simply a matter of preference but play a central role in preventing smoking relapse, with access to a variety of flavours integral for adults transitioning to vaping and remaining smokefree. Among respondents, 59% of adult vapers use fruit or other sweet flavours at least once a week.

If the Government imposes a ban on flavoured vapes, the research suggests a likely increase in the illicit market. 21% of surveyed adults are already aware of illegal vapes being sold in their area, and 16% admitted to purchasing these products on occasion.

The findings underscore the pressing need for balanced regulation that considers the crucial role of flavours in smoking cessation. With the potential for increased illicit activity and relapse into tobacco smoking, this calls for careful deliberation as the Government considers restricting flavours. ELFBAR continues to advocate for proportionate vaping regulation and ensuring adult smokers have access to the tools they need to quit smoking.

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