Leading poultry brand Moy Park is to hold a Saturday night gameshow on its Facebook channel to find out who ‘Rules the Roost’ in Irish family households.
The gameshow format will target families in Northern Ireland and the Republic of Ireland and will be presented by radio and TV presenter Hector Ó hEochagáin and RTÉ’s Mairead Ronan.
The gameshow, which will be screened through Moy Park’s official Facebook page on Saturday evenings this spring, will see Mairead and Hector visit four families to challenge them to a series of games in their homes.
Speaking at the launch Aisling Graham, interim brand marketing manager, Moy Park, said: “As Ireland’s number one poultry brand, we are delighted to engage with our customers through our latest marketing campaign.
“People love the format of a traditional Saturday night gameshow, and we thought why not bring it to life on social media. The activity is the perfect fit for the Moy Park brand – in keeping with our overarching brand strategy of ‘Share the Goodness’, which focuses on fun, family and happiness.”
The Rule the Roost campaign will be supported with fully integrated marketing activity including, PR, a media partnership with Today FM and retailer marketing support.
To find out more information on Moy Park’s ‘Rule the Roost’, visit the Moy Park Chicken Facebook page.