Ireland’s poultry brand, Moy Park has continued the company’s 75th anniversary celebrations through an activity with Moy Park’s iconic little yellow van at Musgrave headquarters in Belfast.
The visit saw staff sample the relaunched breaded range from the van and enjoy an afternoon with senior Moy Park personnel. 2018 has been a momentous year for Moy Park with the company relaunching its branded range which included a packaging refresh, featuring a new Moy Park brand logo, and the roll out of an Ireland wide marketing campaign to support the relaunch.
Speaking about the visit, Karen Kelso, Director of Business for Moy Park said:
“Our brand marketing strategy for 2018 is inextricably linked to our 75th anniversary and the relaunch. We were delighted to stage the staff day for our long-standing retail partner Musgrave as a thank you for their continued work with Moy Park, and to further celebrate our anniversary and highlight the breaded relaunch.
This type of activity provides an opportunity to engage with our retail partners which is so important to our overall sales and marketing strategy for the brand. We look forward to continuing our celebrations and engaging with our retail partners and customers alike.”
Julie Cherry, Musgrave Category Manager Fresh, Chilled Convenience and Dairy added:
“Happy 75th anniversary Moy Park. We really enjoyed welcoming the iconic yellow Moy Park van to Musgrave and thoroughly enjoyed sampling the relaunched breaded chicken range, it’s delicious. We’re proud to continue to work with local food producers like Moy Park to bring the highest quality products possible to our customers.”
The core Moy Park breaded product range includes, Hot & Spicy and Southern Fried Mini-Fillets, Cheese & Bacon Sensations, Garlic Kievs and Goujons.