Inver hosts first dealer conference at Thomond Park
The home of Munster Rugby in Limerick, Thomond Park, was the venue for fuel retailer Inver’s first Dealer Conference.
The event saw Inver CEO Chris O’Callaghan address the Irish forecourt market’s changing dynamics, and reveal the company’s future business and marketing strategy.
The conference also highlighted the strong relationships Inver has with its forecourt partners.
A varied selection of speakers from the Inver management team spoke on the day, joined by guest speakers from Camara Ireland, Ogilvy & Mather, and Munster Rugby.
Ben Lenihan, Inver’s retail director said: “The event provided our forecourt partners with the opportunity to network throughout the day, make new friends and create new contacts.
“It afforded all those who attended the opportunity to learn new aspects of the business, discuss their own operations and learn from Inver and the other delegates.
“We have listened to what the delegates have to say, to us and to one another, and we will use that information to continue to build Inver’s forecourt brand.”
Chris O’Callaghan added: ‘’Thomond Park was an outstanding location for Inver’s first Dealer conference and it was a clear demonstration our forecourt network is growing rapidly. It was a pleasure to host our forecourt partners and outline to them the tangible expansion the forecourt network is achieving.
“The relationship with our forecourt partners is hugely important to me and to the company and it was an honour to share our development plan with them and review the amazing milestones we are achieving with Inver’s brand awareness.”
Mr O’Callaghan also said that Inver was committed to giving back to its local communities.
“Children, education and technology are a key focus and we have sponsored eight Techspaces via Camara for the past three years,” he said.
The conference also allowed time for Inver to review its sponsorships in detail with the Irish company’s forecourt partners, and illustrate the benefits that local communities achieve from their endeavours.
“The selection of Thomond Park as the venue for the Dealer’s Conference highlighted Inver’s new sponsorship with Munster Rugby,” the Inver chief went on to say, adding that Inver will sponsor Munster Rugby’s Junior Supporters Club for the next three years.
“Inver’s sponsorship facilitates free membership to 5,000 children in 2016,” he said. “We have some exciting plans to combine all our sponsorships into one event this year.”
In his closing remarks at the conference, Mr O’Callaghan reiterated Inver’s commitment to the brand and to the dealer network, and informed delegates continued growth was a fundamental part of Inver’s strategic plan for the Irish retail forecourt market.
“Inver will work with local partners who have the vision and capability to provide modern forecourt retailing to their local community and I look forward to hosting next year’s dealer conference,” he said.
