Galberts will be partnering with Nutella again this year in the lead up to Pancake Day 2016 on the Pancakes Love Nutella campaign.
Sweet spreads are the number one topping for pancakes which makes them a perfect complement to Galbert’s range of Traditional, American, and Mini style pancakes.
The campaign will include tastings across 100 stores in Ireland on the approach towards Pancake Day on Tuesday February 9, 2016.
Backed by TV advertising, engaging social media activity, and in-store POS, the campaign is expected to generate a strong drive in sales on both Nutella lines and the Galbert’s pancake range.
David Connolly, business development manager for PRM Group, who distribute Galberts across Ireland, said: “We are delighted to be working with Nutella. We are proud of our range of pancakes and to partner with a category leading brand is a huge boost at an important time of the year.
“We will be encouraging our customers to adopt Pancakes Love Nutella as their key driver for Pancake Day 2016 sales.”