Home - Author Archives: Judy Shaw

Author Archives: Judy Shaw

Freshly Chopped launches Belfast’s first Sweat Party

Healthy fast food chain Freshly Chopped has announced the launch of Northern Ireland’s first sweat party, a phenomenon from the US that invites people to take part in a group workout session to promote healthy bodies and minds. The Freshly Chopped Sweat Party will be in aid of AWARE – The Depression Charity for Northern Ireland, and will take place ...

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Sensory Experiences Drive 9 out of 10 Shoppers Back to Stores

9 out of 10 shoppers say they are more likely to revisit stores that leverage music, visuals and scent, according to new research. A recent survey from Mood Media reveals consumer attitudes toward the in-store customer experience as well as in-store shopping behaviours. The report, entitled  “Elevating the Customer Experience: The Impact of Sensory Marketing,” found that 78 percent of shoppers globally ...

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Maxol group invest almost €2m in new stations across Ireland

Ireland’s leading family-owned forecourt and convenience retailer are investing €1.9 million in new building projects in Cork and Waterford. €1.5 million is going towards three Cork locations leading to the creation of 14 new jobs. The investment sees substantial upgrades to Maxol Ballincollig, Maxol Skehard Road and Maxol Carrigaline. Maxol Ballincollig has unveiled a brand new Maxol Deli, a new rotisserie and ...

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Nisa’s “Big Night In” promotion extended to February

Nisa’s Big Night In promotion is extending into February to ensure retailers can capitalise on the long, dark evenings and the high number of shoppers staying in at this time of year. The event was launched in January with some great deals to help drive sales after Christmas for Nisa partners. It will continue throughout Nisa’s second promotional period of ...

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Easter pre-sales hit new heights at Costcutter

Costcutter Supermarkets Group sees an eggcellent start to Easter as pre-sales soar The Supermarket has reported seeing Easter pre-sales (for 2019 sell-out) increase 37% year-on-year, with impulse, gifting and giant eggs driving this rise. With the average Easter shopper basket worth nearly double the average everyday grocery basket, the Group says retailers are increasingly recognising the huge sales potential the ...

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